Innovations in New Product Development 2005.pdf  |
If you have any questions or concerns please feel free to contact us
Innovations in New Product Development, Management & Technology Strategies
Networking Day
Sunday, November 6, 2005
Bring plenty of business cards, relax, meet, and greet in this fun-filled day devoted to making new contacts and new friends.
10:00am Day on the Bay - Sailing
6:00pm Networking Cocktail Reception
Monday, November 7, 2005
8:30am Registration, Continental Breakfast and Exhibition
9:15am Ice Breaker, Welcome & Introduction
Patrick Nugent, Chairman, New Product Development Executive Summit, Frost & Sullivan
9:30am Catching Lightning in a Bottle: Making Innovation Work
Joe Havrilla, CTO & Senior Vice President, Corporate Innovation, Medrad, Inc.
Harvesting creativity, imagination and innovation is critical to top line growth, and requires integration across multiple strategic and organizational dimensions. This presentation will focus on the creation of a structured framework that helps focus resources, drive creativity and increase the return on investment in innovation.
• Hear a framework for linking innovation with strategy
• Learn mechanisms for focusing resources and driving innovation results
• Hear mechanisms for fostering creativity through focused IP development
10:15am Super Powers Panel
Moving from Silos to Collaboration: The Challenges and the Rewards of Cross Functional Teams
Moderator:
Vincent Garreau, Director, Techno-Marketing, High Performance Materials,
Saint-Gobain Ceramics & Plastics
Panelists Include:
Lucia G. Buehler, Group Product Director, ETHICON ENDO-SURGERY, Inc.
Edward Cepulis, Senior Manager, Worldwide Industry Marketing, Cisco Systems, Inc.
Bill Myers, Director of Business Development, Early Stage Accelerator, Motorola
George Green, Ph.D., Director, Global Scientific Affairs,Research & Development,
Bausch & Lomb
Speed to market demands a tightly integrated product team across the total life cycle, from ideation to commercialization. Fostering the innovation culture throughout the product cycle, bridging the gap between R&D and marketing, and reducing redundancies in global product teams are among the top challenges to success. Listen as a distinguished panel details how they have grappled with these and other challenges in moving from separate functional silos to a seamless global product team.
11:00am Networking, Refreshment & Exhibition Break
Concurrent Tracks
Track 1 - Research & Development/Technology
Track 2 – Product Development/Management
Track 3 – Product Marketing
11:30am Peer Councils - Choose one of the following practitioner-led discussions:
1. Streamlining New Product Technology Decision-Making
Moderator:
Michael Bergman, Vice President, New Digital Technologies, Kenwood USA
The easiest kind of product for companies to create is incremental. Engineering and manufacturing departments find improvements in cost, speed, power, reliability or quality which can be adopted without significant debate. These continuous improvements for the product line are relatively easy to justify. Frequently a hard-dollar or strong soft-dollar case can be made with confidence, or the competitive history shows a clear trend.
When a new technology becomes available for integration, whether into the existing product line or for creation of a new product line, the decision-making process can get bogged down a bit. Risk is a larger factor, capital requirements tend to be higher, and the easy familiarity the executive team has built up with the previous tech is replaced by a learning curve.
This Peer Council will discuss these challenges and more. We will be exchanging war stories and anecdotes, and develop ideas into strategies regarding getting to the right decision quickly in the organization.
2. Growing and Expanding Your Market
Moderator:
Burkhard Stumpf, Vice President, Process and Advanced Process Technologies,
Timken Company
With increasingly aggressive growth targets, companies around the world are putting more emphasis on methodologies to optimize the efficiency and effectiveness of their existing resources to generate innovation.
The discussion in the peer council will cover the following topics and more:
• Market value analysis – what are the unmet needs of customers?
• Stage gate process – move quick & safely despite less than perfect data, kill projects early
and re-allocate resources early to the few key initiatives
• Culture for innovation
12:30pm Interactive Solutions WheelPlay the "wheel" and join a series of rapid-fire one-on-one meetings with leading solution providers.
1:00pm The Power Lunch: Networking Roundtables Hosted by Industry LeadersPractitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussion topics will be available on-site.
2:00pm Concurrent Mindshares : Benefit from the combined expertise of a Thought Leader panel as they address real-world issues and your related questions.
Choose one of the following:
1. Technology Forecasting & Assessment
Facilitator:
Mark Roth, Client Partner, GEN3 Partners, Inc.
Thought Leader Panelists:
John Bilello, Director of Technology Department, GlaxoSmithKline
Shauna Pettit-Brown, Manager, Market Research and Analysis, Intel Corporation
Ravi Prasad, Director of Emerging Technologies, Praxair
Bill Sibert, Director - Technology Brokerage, Clorox Company
Tony Lauglaug, Manager, Global Technology Planning, Goodyear Tire Company
The following questions will be explored as they relate to technology forecasting and its application and impact on product and business planning.
• What has inhibited the effective use of roadmaps for managing and forecasting technology?
• What is the role of technology forecasting in the innovation process?
• How can technology forecasting be applied to in-bound marketing processes to enhance the
“voice of the customer” and better predict future product requirements?
2. Optimizing Product Portfolios: Value-Based New Product Strategies
Facilitator:
Dr. David Matheson, President & CEO, SMARTORG, Inc.
Thought Leader Panelists:
Gary Blanchard, Manager, Product Development, Salt River Project
Bill Myers, Director of Business Development, Motorola
Stephanie McMahon, Head of North American Product Development, BAX Global
Josh Rosenheck, Commercial Platform Manager, Noveon, Inc.
Companies exist to create value from new products and services. Still, more than half of the projects that enter development fail to deliver value to the company. Why is this? One reason is that management frequently loses its focus on what really creates value for the company. In this panel, experts will address reasons for the loss of focus, the role of risk and uncertainty in
managing for value, and how to create a healthy portfolio of winning projects.
3. Product Differentiation and Positioning
Facilitator:
Jeff Hovis, Managing Principal, Product Genesis
Thought Leader Panelists:
Marty Zanfino, Director, Product Development, Mitsubishi Digital Electronics America, Inc.
Brenda L. Arnold, Vice President - Innovation, The Valvoline Company
Mary Foltz, Director, Location and Mobility Product Management, Sprint Nextel
Avoiding the Curse of Commoditization; creating capturing and sustaining the value from new products and services are top of mind priorities in new product development. How are leading companies:
• Creating compelling customer value
• Navigating ever shifting value chains
• Enhancing value through product, solution and system differentiation
• Communicating value through effective positioning?
3.00pm Networking, Refreshments, and Exhibition Break
3:30pm Roadmapping Your Way to Success
Edward Crowley, Manager, World Wide Marketing - Printer Products, Lexmark Corporation
This session will provide participants the opportunity to view best practices in product road mapping, to understand common pitfalls and challenges, and to gauge the effectiveness of their organization’s roadmapping process.
After attending this session, participants will be able to answer the following questions:
• What is a successful product roadmap?
• How do I create product roadmaps? What are best of breed practices?
• How do I determine if my product roadmapping process is best of breed… or just ho hum?
4:30pm Networking Reception
7:00pm Wine & Dine
Tuesday, November 8, 2005
8:15am Registration, Continental Breakfast and Exhibition
9:00am Welcome & Introduction
Patrick Nugent, Chairman, New Product Development Executive Summit,
Frost & Sullivan9:15am Mover & Shaker Live Interview- Leadership in Innovation
Dr. Thomas A. Cellucci, President,
Zyvex Corporation 10:00am Identifying Disruptive Technologies and Evaluating their Potential
Girish Solanki, Research Manager, Technical Insights,
Frost & Sullivan
Research Manager Girish Solanki from the Technical Insights unit of Frost & Sullivan describes how they have examined the potential of disruptive technologies for clients for competitive advantage.
• Identifying potentially disruptive technologies
• Assessing technology potential
• The crystal ball
10:45am Networking, Refreshment & Exhibition Break
11:15am Utilizing PLM to Reduce Product Development Cycle Time, Enable Collaboration and Ensure Regulatory Compliance
Dottie Barr, Director of Business Process Development,
Haemonetics
This presentation will describe the deployment process of the entire PLM suite within a medical device company including:
• Organizational readiness
• Project sponsorship and planning
• Deployment process
• Results achieved
• Business value planned vs. actual
• Reflection on lessons learned
• Continuous improvement process
12:00pm Interactive Solutions Wheel
Play the “wheel” and join a series of rapid-fire one-on-one meetings with leading solution providers
. 12:45pm Food for Thought: Networking Luncheon Featuring Thought Leader Hosted Roundtables
Thought Leaders host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussion topics will be available on-site.
1:45pm Think Tanks
1. Maximizing the Integration of Customer Value into NPD
Facilitator: Sheila Mello, Managing Partner and Principal,
Product Development Consulting,Inc.
This think tank will focus on how you can help your company generate products that provide the maximum value to your prospects and customers. All cross-functional organizations are involved in the realization of innovative product development. You will have the opportunity to explore the approaches and impediments to integrating customer value into your portfolio management, product definition, concept validation, and product commercialization processes.
This interactive session will help participants view customer value in a new way:
• Analyze and understand your customer data
• Balance your company's core competencies with market needs
• Position your organization to stay ahead of competitors by discovering value-based
requirements
• Re-think planning along value dimensions
• Utilize customers and markets to set the value of solutions
2. Integrating CI into the Product Development Process
Facilitator:
Erik Glitman, Managing Director, Research & Operations, Fletcher/CSI
Join this lively discussion of product development executives as they discover the importance of competitive intelligence within product development. Learn how:
• CI influences your future products
• CI provides beneficial and key information in the initial stages of R&D
• Discuss and brainstorm on how to integrate key CI functions across your PD team
3. Integrating the Brand Experience into the Product Development Process
Facilitator:
Julie Cottineau, Executive Director, Consumer Branding, Interbrand
It takes two to tango, yes, but look what magic can result when the most unlikely of partners take a spin? Explore how the high tech portability of a mobile phone can give rise to the innovative concept of breath-freshening strips. Learn how cues from video games revolutionized the world of ketchup. Unleash new potential. Redefine your competitive category. Impact entire industries.
This highly interactive session will engage the participants in unconventional means to developing breakthrough thinking and generating untapped pportunities for brand impact.
• Tap into out of category experience for breakthrough products
• Attract a new customer segment
• Deepen relationships with existing customers by regaining and strengthening relevancy
3:15pm Networking, Refreshment & Exhibition Break
3:45pm Ask The Experts Panel! : Concurrent Panel Discussions
• Co-Developing Products with Partners
Moderator:
Mark Davis, Principal, Deloitte Consulting LLP
Panelists Include:
Andrew Reddig, President & CTO, TekMicrosystems, Inc
Mike Perez, Senior Manager, Strategic Alliances, Cisco Systems
Steve Simmons, Director, Infrastructure Alliances, BearingPoint, Inc
Jonathan Lauer, Vice President, Marketing, North America, Spacelabs Medical
Join this lively session as our panel of experts discusses the benefits of co-developing products with partners. Co-development relationships can take many forms, ranging from a one-time purchasing arrangement to mergers and acquisitions. The goal is to get to market faster by forming an alliance with another company, each of whom can bring core competencies to the table. Key considerations include the deal structure; the extent of the joint decision making and the duration of the agreement; metrics to measure the success of the arrangement; risk management approaches; IP issues; and how co-development fits into the new product development process.
• Marketing Collaborations
Moderator:
Stephen Mohan, Vice President of Sales, Frost & Sullivan
Panelists Include:
William Blasius, Director of Technology, NA, Masterbatches Division Clariant Corporation
Mary Foltz, Director of Location & Mobility Services, Sprint Nextel Corporation
Ananth Rani, Vice President, Products and Services, Xora Inc.
Ron F. Richard, Senior Vice President of Strategic Marketing Initiatives, ResMed Corp.
Joint marketing agreements can unquestionably drive revenues...if done right. Collaborations with your suppliers, distributors, partners, and even customers are creating new and creative ways to go to market. Find out how you can do it right, and examine success factors including:
• Identifying those opportunities that are beneficial to all partners
• Knowing what value each brings to the equation
• Managing the challenges in coordination and day to day operations
4:45pm Networking Reception
7:00pm Wine & Dine
Wednesday, November 9, 2005
8:00am Registration, Continental Breakfast and Exhibition
8:30am Ice Breaker
Patrick Nugent, Chairman, New Product Development Executive Summit, Frost & Sullivan
8:45am Driving New Product Planning Using Marketing Intelligence
Deborah L. Nelson, Vice President of Marketing and Alliances, Technology Solutions Group, HP
The voice of the customer can be heard throughout your organization, but are you paying close enough attention? How do you turn market intelligence to actionable information that drives product development to maintain a significant competitive advantage? This session focuses on lessons learned at HP including:
• Developing a customer-focused company culture
• Using segmentation to understand customer behavior and emerging trends
• Incorporating market intelligence into the overall value chain
9:30am Vendor/Audience Crossfire – Outsourcing New Product Design and Development
Your most pressing questions and controversial issues are addressed in this lively debate between solution providers and end-users discussing Outsourcing New Product Design and Development
Moderator:
Monali Patel Shastry, Director, Healthcare Research (North America), Frost & Sullivan
Vendors Include:
Charlie Brez, Vice President of Sales & Marketing, Nine Sigma Corporation
Scott Stropkay, Partner, Essential
Mark Hanks, Vice President Program Development, CONTINUUM
Thought Leader Panelist:
Mike Bergman, Vice President, New Digital Technologies, Kenwood USA
Jo Gruber, Senior New Product Manager, The Schwan Food Co.
Ken Arnold, Vice President, Research & Development, Laserscope
10:15am Networking, Refreshment & Exhibition Break
10:45am Interactive Concurrent Roundtables
1. Boosting Innovation: Bringing New Methods for Evaluating Demand and Supply to
the New-Product Portfolio Review
Facilitator:
Dr. Sam Kogan, Chief Operating Officer, GEN3 Partners, Inc.
2. Are You Delivering Customer Value?
Facilitator:
Dale Robinson, Member, PA's Management Group, PA Consulting Group
12:15pm General Session Concludes
Wednesday, November 9, 2005
1/2 Day Workshop - Product Lifecycle Management: Retaining Market and Profit Share Post Launch
Facilitator:
Todd Hein, Senior Director, Life Sciences Consulting, Agile Software
12:00pm Registration and Networking Luncheon
1:00pm Workshop Begins
5:00pm Workshop Concludes
Shrinking product lifecycles, global competition, supply chain complexity and increasing customer demands are closing the window of opportunity for products across industries and markets. Revenue, market share, quality and product profitability are directly related to operational excellence across the extended enterprise and throughout the product lifecycle. Maximizing product pipeline throughput while compressing cycle times and controlling for target margins and regulatory compliance is required to compete. Seamless integration of outsourced design, supply and manufacturing resources can be the difference between winning and losing.
Companies have deployed enterprise 'systems of record' to manage select operations across their business: CRM to manage the customer record, ERP to manage the financial recod, SCM to manage the supplier record. Unlike other enterprise assets--customers, suppliers and inventory--a company's products define its competitive advantage. Product lifecycle management (PLM) manages the enterprise product record, the single system of record for the information required to maximize profitability throughout the product lifecycle.
In this half-day workshop, participants will learn how product lifecycle management (PLM) helps companies accelerate revenue, reduce costs, improve quality, ensure compliance and drive innovation throughout the product lifecycle. Participants will learn what product lifecycle management is and how it can be applied to the creation and execution of product strategy across a value chain, from product ideas to service. Customer case studies will detail the PLM selection and implementation process, ending with a report on results. Best practices in PLM will be shared. Participants will leave this workshop with a greater understanding of what PLM is, who is using it and how it is making a difference at many Fortune 1000 companies today.
Thursday, November 10, 2005
Emerging Technologies Outlook 2005
8:30am Registration, Continental Breakfast and Exhibition
9:00am Welcome & Introduction
Patrick Nugent, Chairman, Frost & Sullivan
9:15am Integrating Emerging Technology Into Product Development
Bradford L. Goldense, NPDP, CMfgE, CPIM, CCP
President & CEO,
GGIWorldwide President,
Society of Concurrent Product Development [SCPD]Professor,
Tufts University
Twenty years ago, integrating new technology into product offerings was easier. Today, one must be highly precise about the processes, analyses, tools, and techniques used to achieve new product introductions. This is especially true when new technology is involved. Management science must keep pace with technology. Over a dozen opportunities still exist to improve the oversight, analysis, and decision making around emerging technology? Twelve areas of opportunity will be offered. Examples include:
• Reducing emerging tech to commercial viability with improved processes.
• Fast-tracking concepts from idea people to decision makers.
• Aligning intellectual property and product development processes.
• Positioning for alliance partner and ODM involvement at the earliest stages.
• Providing for new tech through platform and product architectures.
10:00am Your Passport to the Future of Emerging Technologies
Leo O'Connor, Global Director of Research, Technical Insights, Frost & Sullivan
Weapons of Mass Disruption: The emerging technologies of today are the market drivers of tomorrow. In this session, Technical Insights’ Global Research Director Leo O’Connor talks about technology affecting our daily lives and how it will impact industries of the future.
The presentation will cover the following:
• Hot technologies that will significantly impact your industry
• When Emerging Technologies will become commercial
• Globalization of innovation—where east meets west
10:30am Networking, Refreshment & Exhibition Break
11:00am Go to Market: Commercializing Innovation
Dr.Thomas A. Cellucci, President, Zyvex Corporation
This session will provide a roadmap (or practical guide) to the commercialization of technology in today's environment.
Participants will learn:
• A business model that enables both short-termand long-term revenue generation for
emerging technologies
• A step-by-step guide to understanding the key components to transition from a “technology
push” to “market driven”culture
• A real-world process for effectively developing market-driven products
11:30am Key Intellectual Property Considerations for Emerging Technology Companies and Their Government, Venture Cap and Corporate Investors
John Christopher, Esq., Attorney,
Christopher & Weisberg, P.A.
The main thrust of the presentation is an introduction to strategies for developing a proprietary market position while avoiding potentially fatal entanglements with the intellectual property rights of others. Emerging companies will learn how to prioritize and address intellectual property issues so they can attract and reward investors. Investors will learn how to spot opportunities as well as “red-flags.”
Participants will learn about:
• Avoiding intellectual property ownership pitfalls related to employees, founders, company
officers, vendors, foreign suppliers, distributors, and the government - - you’ve got to own
what you want to protect
• Performing competitive market analysis and analyzing legal obstacles to commercialization - -
how to develop and bring a product to market without costly and distracting or show-stopping
litigation
• Developing a legal monopoly using intellectual property rights - - keeping technology a secret
(trade secret), taking steps to protect it (e.g., patent, trademark, copyright), or obtaining
licenses
12:00pm Luncheon
1:00pm Technical Insights Hospitality Suites
Technical Insights presents three parallel presentations and roundtable discussions about emerging technologies in healthcare; chemicals and materials; and automation and electronics.
• The team of global technology analysts at Technical Insights have built upon years of
experience to identify and analyze the top ten emerging technologies in each industry
• Participants will discuss and learn about emerging technologies that are impacting their
industries and businesses
• After the main presentation and discussion, participants will meet one-on-one with our
technology experts to discuss their technology and growth objectives
3:00pm Conclude
RETURN TO: Home > Our Services > Events > Event HomePage 
