Click Here to Listen Now.	If you have already registered for the event please click on the "Click Here" icon to the left, if you have not registered please click the "Complimentary Registration" icon.

Our panel of experts will discuss a series of best practices and principles for creating, delivering and managing sales-ready and customer-relevant messaging.

Join this live interactive event, which highlights the exclusive unveiling of a study compiled over the past 3 months by a world-class Advisory Committee of 20 chief marketing officers (CMOs).
 
Agenda:

Fred Landis, Program Leader, CRM, Frost & Sullivan

Decreased budgets, more complex decision-making and increased competition have made effective sales interactions...                                           More »

 

William Glazier, Director, CMO Council

Mr. Glazier will detail recent research collected from the CMO Council task force team...                                                                                          More »

                

Ariel Kelman, VP of Marketing, Ventaso

This presentation will further address the topics of customer-centric messaging, rep-ready access...                                                                         More »

 

 

 What You Will Learn

. The impact and implications of ineffective message development and mapping
. The need for marketers to fully understand and document customer solution requirements
. How to regularly & judiciously audit what support tools are most useful and relevant
. Strategic disconnects between marketing, sales, and channel organizations