Click here to link to the event. If you have not yet registered please register by clicking the button below which will then link you to the live event.

 Date:  Thursday, November 13th, 2003

 Time:  2:00-3:00 (PM), ET

            11:00-12:00 (AM), PT

Benefits realized: The business drivers for mobile applications include providing greater visibility into what field staff are doing, lowers the costs of those activities and increases the productivity and effectiveness of the mobile work force

Business process impact: Companies are spending millions to integrate end-to-end business processes and yet many of those systems are unavailable when the workforce is in the field.  This undermines the investment in these systems and the productivity of the field force.

Technical architecture considerations: Pure play mobile application software providers, with the right architecture, can align with existing enterprise software infrastructure while delivering the benefits promised by mobile technology innovation.

Risk mitigation strategies: Large enterprises can drive risk out of their projects by working with vendors to provide limited scope production deployments that permit mobile applications to be validated in terms of business value and technical viability.

Business performance metrics (ROA, ROI, etc.): Successful projects are tracking (1) uptake in use on mobile v. laptop application (2) price/quote/order cycle times (3) customer visits/call completions per rep and other quantitative metrics for ensuring the success of mobile business applications.

Presenters Include:

Matt Purdue, Editor-in-Chief, Mobile Enterprise Magazine
Brent Iadarola, Industry Analyst, Mobile Communications, Frost & Sullivan
Eric Johnson, Professor, Dartmouth College
Matt DiMaria, SVP, Marketing and Business Development, Everypath


BONUS: All registrants will be entered to win a Apple iPod MP3 Player

Must be registered by November 13th and in attendance for duration of live eBroadcast.

All registrants will also receive a $495 credit to be used toward the list price of any Frost & Sullivan 4-Day Executive Summit <may not be combined with existing promotions>. Credit must be allocated by Friday, November 28, 2003.

Who Will Attend:

• Technical: CIO, VP/Director/Manager IT
• Sales/Operations: VP/Director Sales, VP/Director Sales Operations, VP/Director Business Process, VP/Director Logistics, VP/Director/Manager Field Services, VP/Director/Manager Field Operations, Manager, In-store Presence
• Business: VP/Director of Business Unit, President, North America, 
  Marketing Officer / VP/Director Marketing