This Executive Congress is THE place to be if you need to dive into real approaches to drive patient adherence programs to a higher level of demonstrable and sustainable success. There is no silver bullet ...but there is this opportunity to brainstorm with other senior level pharmaceutical executives in candid discussion of strategies and tools that can make a difference. This year's event brings you deeper perspectives from all stakeholders influencing patient adherence, from the pharmaceutical industry, through payers and providers, to the pharmacy. It focuses on best practices in designing patient-centric adherence programs, including the science of motivation, tailored interventions, personalized messaging, multichannel tools and more. You'll learn what the industry is doing AND we'll challenge you to think outside of the box and help to extrapolate lessons learned from successful behavioral modification programs in the weight loss industry. Not to mention emerging trends with distinct implications for patient adherence, like e-Prescribing. This is where you accelerate your learning curve - - it's an opportunity bar none to network with an intimate and select group of fellow pharmaceutical industry decision-makers driving patient adherence programs.