Expert execution of strategic marketing plans is where the rubber meets the road. Expert execution requires a tight tactical marketing plan to maximize effectiveness and minimize risk. At Marketing World 2008, you'll take away fresh ideas, tools and best practices to make your marketing strategy really work. Marketing World 2008 delivers a comprehensive agenda of candid discussions on cutting edge content with a community of leading marketing executives. Frost & Sullivan's unique interactive format gives you the opportunity to learn from - and network with - marketing executives across a broad range of industries to benchmark and validate your own marketing plan. Marketing World 2008 focuses on key tactical elements, including tracks on: Branding, Database Marketing, Email Marketing Tactics, Emerging Channels, Marketing Measurement and ROI, Marketing Research, Online Communications, Online Marketing Strategies, Online Trends and Outlook, Sales and Marketing Collaboration, Search Engine Strategies and Stretching Marketing Dollars.