THE CHALLENGE - A leading investment bank approached Frost & Sullivan for assistance in understanding the market in North America for specific types of semiconductors. The bank wanted to invest substantially in a potentially growing market.

THE PROCESS - Frost & Sullivan's dedicated market research and consulting teams, which track the semiconductor market on an ongoing basis, had the experience to identify key market measurements necessary to support the decisions that faced our client. Competitive intelligence analyses were made on Tier 1 and Tier 2 companies in the semiconductor market in North America. The approach to the project was executed using intensive primary research using the Delphi technique, contacting leading participants in the industry for authentic information and extensive secondary research using internal and external resources.

THE SOLUTION - Frost & Sullivan's research identified that our client's investments in certain specific markets could potentially bring in better returns than the one the client was contemplating. Research and empirical data indicated that although this market was nascent, it had a higher growth potential pending off-take of the technology. Our client was, hence, able to target focused investments in manufacturers that showed the best growth potential, had good development strategies, and the marketing infrastructure that was required for these semiconductors.