The Challenge - A first-tier hard disk company wanted to explore market opportunities in the video surveillance industry. The client had a good understanding of the traditional hard disk markets, but wanted to expand its business into new markets.

The Process - Since the client had limited visibility on the video surveillance industry, the security consulting team provided a complete analysis of the total supply chain. Primary research was conducted with video surveillance equipment manufacturers and continued all the
way downstream to the final end-user. This approach provided a complete view of the
market. After the primary research stage, the consulting team analyzed the findings and
presented them to the client, along with strategic recommendations on how to penetrate the
video surveillance market.

The Solution - Based on our recommendations, the client was able to successfully enter into the video surveillance industry. The client was also able to grow its business from the traditional markets the company participated in, and the client continues to increase its market share
in this sector.