The Challenge - A leading European supplier of environment & building technologies wastewater treatment equipment partnered with Frost & Sullivan's research and consulting teams to obtain strategic information on market dynamics and identify growth opportunities in the marketplace. In addition, the company sought Frost & Sullivan’s assistance in analyzing customer opinions and attitudes to optimize its product and service offering and gain a competitive advantage.
The Process - In order to address this challenge, Frost & Sullivan encouraged the client to invest in the Customer Analysis: Water & Wastewater Treatment Equipment subscription service. This approach enabled the supplier to address specific industry needs by leveraging Frost & Sullivan’s expert analysts, who track and analyze customer requirements and market opportunities on a consistent basis.
Additionally, by gaining access to the Frost.com Web portal, the client was able to receive weekly technical alerts from Frost & Sullivan’s Technical Insights team, which provides real-time technology intelligence on high growth areas and identifies key market developments.
Research Measurements - Frost & Sullivan completed a customer research project to gauge customer attitudes and opinions and determine areas for improvement. The final project included a series of market forecasts and end-user analyses based on the customer interviews, which the client could utilize to develop more effective methods for satisfying its customers.
In addition, Frost & Sullivan provided extended access to our global team of expert analysts in the water and wastewater sector to support the client in data interpretation and decision-making.
Results - As a result of the partnership, the client was able to design its business strategies according to the needs of its customers and within the most dynamic markets. Additionally, the supplier was able to capitalize on existing growth opportunities to more effectively compete in the marketplace and grow its business.