THE CHALLENGE - A leading pioneer in patient monitoring technologies engaged Frost & Sullivan's market research analysts and consulting teams to evaluate opportunities in the cardiac monitoring space, an industry the company had never entered prior. The firm looked to Frost & Sullivan to find niche markets within the cardiac monitoring segment that they could actively compete in within the near term. The client wanted Frost & Sullivan to assess size and anticipated growth for their potential vertical markets, as well as identify optimal routes to penetration and actionable recommendations to lead it to market.

THE PROCESS - Frost & Sullivan has an established reputation for analyzing the cardiac monitoring market. We tapped into our analysts' expertise to develop a cardiac monitoring market forecast segmented by both products and services markets, inside and outside the hospital facility, that cover multiple scenarios for cardiac monitoring within patient care. We identified key market vendors, associated market share, market revenues, and growth potential for the target markets line-itemed within the cardiac monitoring market. Our analysis determined specific dynamics within each market, enabling accurate representation of potential penetration opportunities, necessary technology attributes, market entry strategies, and competitive price points upon entry. Finally, we investigated the clinical champions and decision-makers that influence access to cardiac monitoring products and services, and identified strategies to gain access to key patient populations.

THE SOLUTION - The client was able to identify specific markets with the highest penetration potential for their products and line-item actions crucial for successful entry into the cardiac monitoring market based upon their continued relationship with Frost & Sullivan. The client continues to benefit from the value-added analysis of their Growth Partnership.