THE CHALLENGE - A major mobile/wireless communications carrier requested an assessment of the current market and projected evolution of a specific data solution for the U.S. business market. The scope of the project included both market opportunity analysis and an assessment of the carrier's approach to penetrate the market given their current service platform and technology roadmap. The goal was to determine how the carrier should proceed in terms of strategy, platform, pricing, etc., in order to meet current and future demand for this particular business solution.
THE PROCESS - The carrier's strategy, technology roadmap, service features, and go-to-market approach were evaluated via product demonstrations and in-depth discussions with the carrier's Business Solutions Group. Additionally, Frost & Sullivan identified and interviewed a targeted list of system integrators, best-of-breed solution providers, and platform vendors to provide valuable forums to develop further insights, pose arguments, and receive informed inputs regarding different market development paths and the solutions that best fit various market scenarios. These inputs created more points of analysis for the project team to use to create the optimal output in strategic recommendations for the carrier.
THE SOLUTION - The Frost & Sullivan market research analysts and consulting teams recommended a revised deployment strategy to address certain market segments, applications, and verticals that may not be best addressed with the carrier's current platform. Frost & Sullivan delivered a presentation summarizing the analysis of the market, the opportunity, and tactical recommendations to penetrate target markets. The carrier utilized the information to facilitate a revised strategy and engage many of the system integrators, solution providers, and platform vendors to support enhanced service strategy.