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Advertising & Brand Management Through a combination of practical tools and techniques and proven and innovative processes, this one day Marketing Professionals workshop will aim to answer all of these questions to ensure that you are fully equipped to manage and promote your brands in today’s challenging markets. Public Course | 1 days | ||
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Competitive Intelligence A two-day workshop that will review the key tools for those involved in, or with an active interest in, competitive intelligence, to ensure that they are able to distinguish between truly valuable competitive data and general market noise, analyse that data and act on it to gain competitive advantage for their organisation. Public Course | 2 days | ||
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Competitive Intelligent Masterclass Through highly practical sessions which develop and hone business critical skills using best practice examples, proven models and templates the Frost & Sullivan Competitive Intelligence Masterclass aims to answer all these key questions and more by: Helping you identify the key competitors that represent the biggest challenge or threat Enabling you to anticipate those that are likely to generate the most disruptive innovations Giving you the opportunity to calculate their key strategies Working out what you can do in developing strategy in response Public Course | 1 days | ||
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Marketing Essentials This one day workshop is an introduction to the key principles of marketing to include definitions, key tools and their application in relation to strategic and tactical marketing elements. This workshop will provide participants, whether newly appointed marketers, or those people who interface with marketing, with a clear understanding of what marketing is and is not, what marketing means and how they can apply these practical principles, tools and techniques in their daily work to be more effective marketers. Public Course | 1 days | ||
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Marketing Leaders Programme The Marketing Programme is an exclusive and fully blended approach to helping senior executives within large multinational companies benchmark and implement best marketing practice, supported by a unique platform of research, knowledge, tools and techniques, delivered by internationally recognised thought leaders in Marketing. Public Course | 2 days | ||
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Marketing Strategy and Planning This 2-day practical workshop, Marketing Strategy and Planning, will provide delegates with a structured approach to developing their knowledge and skills in this vital area, in contrast to the ineffective and ad hoc approach favoured by too many organisations. Public Course | 2 days | ||
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Value Based Pricing: Developing Your Pricing Based on Customer Value This 3-day workshop will help to you develop or improve your organisation's pricing strategy. You will have new ideas and tools that you can immediately apply to your business. Public Course | 3 days | ||
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