Elka Popova's Blog

Vidtel Brings Video Closer to the Mass Market with WebRTC Support

30 Jan 2013 | by Elka Popova
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Today, Vidtel, an innovative cloud video telephony and video conferencing provider, announced interoperability of its MeetMe and Gateway services with WebRTC video endpoints. This announcement is significant both for the entrepreneurial provider and the industry as a whole. Vidtel can now serve a new customer segment that is bound to grow exponentially within the next few years.

There is a lot of excitement around WebRTC and the promise it holds to revolutionize communications. There is indeed a large potential for WebRTC applications to provide advanced communications and collaboration capabilities to a much broader customer audience at a  fraction of the cost of today’s hardware- and even software-based telephony and video solutions. However, WebRTC is still a work in progress and most market participants are only now making baby steps in the development of WebRTC applications.

Most likely WebRTC will have a lesser impact on the voice communications space and a greater one on video communications. Voice telephony is already ubiquitous and convenient (thanks to the good old PSTN and flourishing mobile communications) and is getting increasingly inexpensive with IP technologies and growing competition. Certainly, WebRTC will help further reduce costs and customize voice applications, but the solutions we have available today already meet the demands of most users.

In the video space, however, WebRTC can make a big difference. Video is still deployed on a very small scale due to a number of factors including cost, limited interoperability among the different vendors, and the inconvenience of using room-based systems (e.g., the need to reserve the system/room, walk to it and back, etc.). Both new technologies and new business models are promising to help overcome these barriers and bring video to the mass market.  Cloud-based video bridging is already helping deliver cost-effective video conferencing services and alleviate the need for the business customer to install and maintain complex systems. But there still remain cost and interoperability challenges related to the video endpoints.

Vidtel’s video conferencing solutions bring unique benefits to end users. With its Gateway service and any-to-any endpoint capability it is looking to cost-effectively connect the disparate islands of multi-vendor technologies deployed across customer organizations. By adding WebRTC support, it becomes one of the very first video conferencing providers to extend its service to the variety of WebRTC endpoints/applications and users expected to emerge in the near future.

Vidtel’s innovative solutions and partner-centric approach can boost the entire market. Vendors and service providers that choose to partner instead of build new technologies in-house can use Vidtel to gain a foothold in the growing video conferencing market. Companies like Vidtel can become the network behind diverse partner-branded interfaces that enables ubiquitous video connectivity across multiple business organizations as well as between businesses and consumers.