Daniel Ruppar's Blog

Aetna CarePass Meets Harsh mHealth Reality: What Does this Mean for Digital Health?

22 Aug 2014 | by Daniel Ruppar
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The closure of Aetna's CarePass illustrates the struggles companies in the digital health space are experiencing and facing in developing and sustaining users, and business models to scale. No less, the mobile health platform is still a goal, especially in regards to solving problems in cross-application interoperability for users and vendors alike.

In reality, however, many endeavors are exploratory in nature for key healthcare stakeholders, including those of big pharma and payers in digital health. Companies are still learning how to effectively engage consumer and professional users. They're also trying to determine what works in terms of scaled solutions outside of the rampant piloting which goes on for mobile and other progressive technology markets including telehealth and remote patient monitoring.



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