Avni Rambhia - Analyst Profile

Industry Principal, Digital Media
Frost & Sullivan
Information & Communication Technologies


I'm an image processing engineer by training, an anti-piracy technologist and strategist by experience, and a growth consultant to the image, video and software productivity industries by profession. At Frost & Sullivan, I cover a number of markets including video encoding and transcoding, software license management, content protection (including DRM and CAS), consumer video devices and enterprise rights management.

Areas of expertise

Recent items from Avni Rambhia

The trusted execution environment (TEE) is a secure area that resides in the main processor of a connected device and ensures that sensitive applications are stored processed and protected in a trusted environment. The TEEs ability to offer safe execution of authorized security software, known as ‘trusted applications’, enables it to provide end-to...
19 Jul 2015 Blog post
My high level takeaway from Streaming Media East was that the time for talking and garage-hacks is past, and everyone's getting down to serious business now. As we saw at CES, it's clear that the world is getting more connected, and there are more businesses and more applications capitalizing on that connectivity. What was once novel and geeky is n...
05 Jun 2015 Blog post
Content protection has always been a top-of-mind priority for content companies. To date, the most protection energy has been focused on the end-user side, in terms of digital rights management (DRM), copy-protection and traitor-tracing. As workflows become digitized, however, and as speed and collaborative agility become critical competitive diffe...
20 May 2015 Blog post
Surge in Demand from Compliance and Anti-Hacker Needs, and Analytics-based Monitoring Rejuvenate Stagnant Industry
This study provides a detailed analysis of the global enterprise rights management (ERM) market. The base year is 2014, and the forecast period is from 2015 to 2019. The metrics provided include drivers, restraints, and segmentation by region, application vertical, and size of company. The verticals analyzed include BFSI, government and intelligence, pharmaceuticals, healthcare, business professional services, manufacturing, oil and gas, education and training, publishing, and others. The regions include North America and Latin America; Europe, Middle East, and Africa; and Asia-Pacific. In addition, a SWOT analysis for key vendors and a competitive analysis in terms of market share and relative competitive positioning are provided. --BEGIN PROMO-- Analysis of the Global Enterprise Rights Management Market
Published: Apr 06 2015 Market Research
Published: Mar 18 2015 Best Practices
Pay TV at a Premium in Major Markets; Broadband Relatively More Expensive in Growth Markets
This cross-practice market insight gathers data from several local teams within Frost & Sullivan’s global information and communications technologies (ICT) practice. This insight is designed to provide a global picture of average revenue per user (ARPU) for pay TV content and fixed broadband on a region-by-region basis. Any pay TV equipment provider or triple-quad play service provider can leverage this insight to plan a global product strategy. Extensive references to other Frost & Sullivan research are provided for those seeking deeper analysis.
Published: Mar 10 2015 Market Insights
Apps and Channels Make Major Strides Toward Maturity, but Set-top Boxes Remain Primary Content Delivery Vehicles…For Now
This market insight provides unit forecasts and market-share estimates for the global Smart TV market and the global streaming media device market. Unit shipment forecasts are provided from 2013 to 2019 and are analysed by region (NALA, EMEA, and APAC). Technical and competitive trends are also discussed in this report. While the insight provides detailed numerical forecasts, the emphasis of the analysis it provides is in terms of implications for the over-the-top video landscape primarily for media and entertainment applications, but also for enterprise applications.
Published: Feb 12 2015 Market Research
Demand for Turnkey Video Solutions Soars as Video Becomes a First-class Citizen in the Enterprise
This study provides a detailed analysis of the global enterprise video encoders and transcoders market. The base year is 2013, and the forecast period is from 2014 to 2020. Metrics provided include drivers, restraints, segmentation by region, segmentation by vertical, and segmentation by form factor. Verticals covered include education, corporate, medical, government houses of worship, and sports facilities. Regions covered include North America; Latin America; Europe, Middle East, and Africa; and Asia-Pacific. A SWOT analysis for key vendors and a competitive analysis in terms of market share and relative competitive positioning are provided. --BEGIN PROMO-- Global Enterprise Video Encoders and Transcoders Market
Published: Feb 10 2015 Market Research
The high level takeaways from CES are simplistic - devices are getting better, faster, smaller and smarter. The word is getting more connected, and there are more businesses and more applications capitalizing on that connectivity. What was once novel and geeky is now mainstream and profitable. At the same time, the market is now predictably getting...
06 Feb 2015 Blog post
Traditional Dichotomy Between Walled Garden and Open-source Products Gives Way to Middle Ground of Configurable Solutions
This research service covers learning management systems, which are used to enhance the educational experience using state-of-the-art digital media technology. The market is analyzed in academic and corporate segments. Evaluation of the market includes revenue forecasts and demand for the solutions over the period spanning 2013 through 2018, with 2013 as the base year. Factors driving and restraining the growth of the market, along with trends and key challenges being faced by the industry, are identified and discussed.
Published: Dec 31 2014 Market Research
Tumult Gives Way to Steady Growth Driven by Growing Monetization and Piracy Tracking Applications
This insight provides an overview of the global digital media watermarking and fingerprinting markets. Watermarking aims to control and monitor piracy by securely and invisibly embedding identifiable information into audio and/or video content. Fingerprinting enables content identification and facilitates content indexing for a variety of automation and measurement applications. The study provides market sizes by revenue, short-term revenue forecasts, and base-year market shares. It also discusses significant trends, and the drivers and restraints that are expected to shape the markets. The base year is 2013; the forecast period is from 2014 to 2016.
Published: Dec 15 2014 Market Insights
The Business Case in Real Life Numbers - Today and Tomorrow
Published: Dec 10 2014 Market Insights
Unit Shipment Recovers as Competitive Pressure and Innovative Features, along with Global Pay TV Growth, Drive Uptake
This insight provides unit shipment forecasts, segmentations by application and region, and market share analysis for the global set-top box market. The base year is 2013, and the forecast period is 2014-2019.
Published: Dec 09 2014 Market Insights
Published: Dec 05 2014 Best Practices
Mostly since it's easier to send a URL to a blog post than to email large attachments, I'm compiling all my publicly released material on HEVC market analysis here. We update this material quarterly, including HEVC-enabled and HEVC-capable device shipment numbers, so if you need current data just send a note to your account manager or to me at avn...
11 Aug 2014 Blog post
In the early days of online video communication and online video delivery, audio was a critical component of the overall quality of experience. When audio is smooth and clear, it can compensate for jitters or glitches in video. On the other hand, loss of synchronization between audio and video can demolish the quality of experience even if the vide...
02 Mar 2014 Blog post
If I had a dime for every time I’ve been asked this question in the last three months, I’d have enough cash to buy a tall latte, and a pastry along with it. And the tax. And the tip. Why is this such an enticing notion, and does the idea actually bear merit? Some history is in order. Back in the nineties as North America transitioned to digital ca...
29 Aug 2013 Blog post
As economies worldwide are staging a fragile if promising recovery, economists continue to chant the mantra of breaking up institutions - specifically, banks - that are "too big to fail". Technology has given rise to many other corporations that are similarly too big to fail. Not because their failure would bankrupt or disrupt a financial ecosyste...
25 Aug 2013 Blog post
NAB 2013 brought home three main themes for the digital media team at Frost & Sullivan: 1)    There’s a clear drive toward delivering media & entertainment solutions that control bottom line costs while growing top line revenues. 2)    Market conversations are shifting toward solutions focused on monetization rather than just products focused on...
24 Apr 2013 Blog post
India is a vast market today for Pay TV, with over 100 million Pay TV households and an estimated 140 million TV households. It is also arguably among the least developed market for Pay TV, despite these numbers. For example, the number of TV households pales in comparison to the country’s population of over 1.2 billion. Also, India still does not...
14 Jan 2013 Blog post
Software License Management solutions are designed to help independent software vendors (ISVs) and device vendors to efficiently monetize their products. The three main functions SLM systems perform are: defining software versions and licensing rules (development); automating license issuance and invoicing (deployment); and ensuring that software i...
12 Dec 2012 Blog post
Apple announced today its intended acquisition of Authentec for $356 million – a valuation of nearly 7x over fiscal year 2011 revenue. Interestingly, although the acquisition is being highlighted in terms of AuthenTec’s flagship business in fingerprint scanning and touch sensor technology for security of mobile computers, revenue growth for this si...
27 Jul 2012 Blog post
Google is known for making information accessible. The search giant is beloved by end users for the easy search and ready experience it enables for content ranging from books to videos. However, what endears it to the masses has fostered significant distrust in the community it needs most to fulfill its GoogleTV ambitions - Hollywood in particular,...
21 Aug 2011 Blog post

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