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Melanie Turek - Analyst Profile

Vice President
Frost & Sullivan
Information & Communication Technologies

Summary

Functional Expertise

§Experience in strategic consulting and market research, including market-leading research on unified communications and scores of growth consulting projects with dozens of global clients. Particular expertise in:
-Market Research for Unified Communications and Collaboration
-Generating SWOT Analysis, Market Sizing & Market Analysis
-Consulting on Global Strategic Projects on Market Entry, Product Placement, Recommendations for Development and Growth
-Consulting on Sales & Marketing Initiatives, including White Papers, Webcasts and Live Events

Industry Expertise

§Experience base covering a broad range of sectors, leveraging long-standing relationships with leading industry participants’ senior executives and customer organizations:
-Social Networking
-Unified Communications
-Voice, IP Communications, Conferencing
-Instant Messaging & Presence

What I bring to the Team

§Technical expertise and in-depth understanding of the Social Media and Unified Communications & Collaboration sector
§Efficient and skilled analytic capabilities
§Fast-paced, fact-based & pragmatic delivery of high-impact business recommendations
§Market leading mar-com deliverables, including papers, webcasts and in-person speaking events

Career Highlights

§Joined Frost & Sullivan as a Principal Analyst to jump-start UC&C Practice in 2006
§Founding Partner of Nemertes Research Inc.
§Senior Managing Editor at InformationWeek Magazine

Education

§BA with Honors from Harvard College, Cambridge, MA, USA
§Nationality: American
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Areas of expertise
CEO/LEADERSHIP
MARKETING


Recent items from Melanie Turek

A Customer Perspective
This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.
Published: Oct 04 2016 Customer Research
A Customer Perspective
This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.
Published: Oct 04 2016 Customer Research
A Customer Perspective
This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.
Published: Sep 26 2016 Customer Research
A Customer Perspective
This study is part of the Digital Transformation in Vertical Industry series. It is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. You will learn which technologies successful companies find most effective at impacting their top and bottom lines. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.
Published: Sep 23 2016 Customer Research
The Future of IT from a Customer Perspective
Digital transformation is entering an era of unprecedented change for businesses. Seamless, intelligent, and ubiquitous interactivity is a key IT investment theme for companies across all verticals that want to make a big impact on the future of their organization. This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.
Published: Sep 22 2016 Customer Research
A Customer Perspective
The state of the finance industry is always changing as the economy becomes increasingly global. Digital transformation is inevitable in this industry, creating opportunities for IT companies over the next few years. This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.
Published: Sep 21 2016 Customer Research
An End User Perspective
This study is derived from a survey of IT decision makers in the United States (some with global reach) across multiple industries. It provides insightful information on what drives investment in unified communications, the IT-related challenges organizations face today, communications infrastructure trends, the impact IT has on the future of the workplace, and most importantly, plans for IT budgets. Technologies covered include smart phones, tablets, mobile apps, cloud computing, video, audio, and web conferencing, Internet protocol (IP) telephony, company and consumer social media, unified communications clients, and business grade and consumer softphones.
Published: Aug 26 2016 Market Insights
Cultural and Business Shifts Creating Enormous Opportunities and Equally Formidable Challenges, Social Media Storms to Forefront as New Channels Seek to Improve Customer Experience
The world of customer care is changing faster than most companies can keep up with, and that is both a challenge and an opportunity. Customers today expect companies to know a lot about them—their preferences, needs, past behaviors, priorities, and expectations. But they also expect companies to act on that information to significantly improve the overall customer experience and to address discrete problems quickly and effectively. This paper outlines the cultural and business shift that is driving these changes in customer care, highlight specific use cases for improving the experience through social media, evaluate a number of vendors in the space, and offer best-practices recommendations for success.
Published: Feb 24 2016 Market Insights
It Will Change Everything
Companies that leverage the huge amount of information available today and in the near future will improve decision making and enable the accurate delivery of advanced functionality such as predictive insights. Pervasive, or ubiquitous, computing is gradually helping technologists worldwide to realize the IoT vision. This study offers five examples of how Frost & Sullivan expects the Internet of Things (IoT) will transform business and personal life in the next 10 years.
Published: Dec 24 2015 Market Insights
Key Verticals Can See Dramatic Benefits in Customer Service, Sales and Product Development
Companies are increasingly using video conferencing for more than just meetings and virtual collaboration. A large percentage of organizations in the U.S. and Europe report that they do not fully understand the value of advanced communications such as video conferencing. Companies that DO understand the value of advanced communications tools like video conferencing can see a clear competitive advantage over the next several years. This study identifies potential use cases for video conferencing usage in manufacturing, healthcare, financial services, education, and retail.
Published: Sep 22 2014 Market Insights
Employees are increasingly using their own technology—devices, services and applications—while at work. This trend, known as “BYOT” (bring-your-own-technology), represents a dramatic shift in how technology is discovered and adopted. Historically, employees were introduced to new technology at the office, and adopted it at home only when its value...
14 Jan 2014 Blog post
Think about this: A recent Frost & Sullivan survey of more than 250 C-level executives revealed that in the vast majority of their organizations, employees routinely use mobile phones to conduct business—and, more importantly, for two-thirds of those users, a mobile device is their telephony end point of choice. Even when employees are working in t...
11 Jun 2013 Blog post
In what has become a fun annual event, I participated in the Locknote session at Enterprise Connect this week, and while several key topics were discussed, my favorite question was “Who are the winners and losers?” Everyone answered it a little differently, of course, but in my view, the clear winner at EC and going forward are the end users—you an...
24 Mar 2013 Blog post
According to Frost & Sullivan’s 2012 IT Decision Makers’ View of the Enterprise Communications Evolution survey, awareness and usage of various communications and collaboration tools is increasing. The C-level executives who participated in the survey report the highest level of awareness and usage for instant messaging and conferencing (including...
05 Feb 2013 Blog post
One of the biggest shifts in business today is a steady move toward a virtual workplace, in which employees routinely work in locations that are different from those of their colleagues, managers, and direct reports—not to mention customers, partners and suppliers. Whether they are working from a remote office, home office, client site or the road,...
12 Jan 2013 Blog post
I recently attended Cisco’s annual Collaboration Summit for analysts, consultants and partners. A lot of the content was heavy on marketing-speak, and light on new information. The truth is, the UC&C story hasn’t changed much over the past few years; the goal of unifying a quiver of communications capabilities and then delivering them to end users...
26 Oct 2012 Blog post
This week, Google discontinued Google Wave, its much-heralded collaboration platform. Which came as no surprise, really: Collaboration tools are best used among work groups, and work groups are generally formed for, well, work. Most consumers don’t have much use for a product like Wave, and enterprises that do need a vendor or service provider that...
06 Aug 2010 Blog post
I recently spoke with the CTO at a service provider that offers a wide array of unified communications applications and services, and he shared some interesting insights into trends in user uptake of UC. Here are a few highlights: Among mid-size organizations, mature companies are more likely to go with a single vendor for their UC needs. Companie...
03 Jun 2010 Blog post
I’m currently doing a series of road shows for Siemens, in which we’re speaking with people around the country about the value of unified communications. When I ask customers about the biggest challenges they face when it comes to deploying UC, one of the top answers is “compliance.” This is especially true, obviously, in regulated industries, but...
21 May 2010 Blog post
Many in the telecom industry wonder whether (or, increasingly, when) cell phones will replace desktop phones in the enterprise. Just as consumers are cutting their landline services, going it alone with cell phones for voice communications, we can expect businesses to do the same. Once FMC, SIP trunking and other cost-cutting technologies become de...
14 May 2010 Blog post
Aside from “unified communications,” one of the biggest buzz words in the tech world today is “virtualization.” Simply put, virtualization refers to technologies that provide a layer of abstraction between computer hardware systems and the software running on them, the separation of the physical from the logical. By providing a logical view of comp...
03 Mar 2010 Blog post
We just released Frost & Sullivan’s latest research on the unified communications market, and one thing stands out to me above all others: UC is not a new market; it’s a way for vendors in existing markets to continue making money. The biggest impetus for the players in this space to keep playing isn’t to deliver new business revenue; it’s to stop...
24 Feb 2010 Blog post
In case you missed it, Google's latest foray into social media, Buzz, has been getting some bad buzz of its own--for poorly protecting its users' privacy. Now, Google is a free consumer service, and the company is not the first of its kind to act first, and ask permission later--then backtrack as needed. But vendors should pay close attention to ho...
16 Feb 2010 Blog post
A recent post by Network World blogger Mark Gibbs has some really interesting statistics, courtesy of RJMetrics, about the use of Twitter in the past several months. Although Twitter had 75 million registered users by the start of 2010, new adopters peaked back in July, 2009. Only 17 percent of users sent a tweet in December (I wasn't one of them,...
08 Feb 2010 Blog post
Yesterday I had a call with reps from one of the leading UC vendors, and one point stands out in my mind: In the context of another discussion, one of the speakers noted that the majority of the vendor's customers have yet to standardize on an enterprise IM platform, and that most of those that haven't are struggling to get multiple services to fed...
26 Jan 2010 Blog post
One of the big themes at Lotusphere 2010 was the idea that the software must support multiple devices. Indeed, this was the top principal listed by Bruce Morse in his keynote on unified communications. Usually when vendors talk about device support, they mean they want their apps to run on both PCs (Windows, Mac, Linux) and all the "leadin" mobile...
22 Jan 2010 Blog post

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