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Jake Wengroff - Analyst Profile

Global Director, Social Media Strategy and Research
Frost & Sullivan
Information & Communication Technologies

Summary

Jake Wengroff is the Global Director of Social Media Strategy and Research for Frost & Sullivan. Jake evaluates the various technologies, vendors, influencers, vertical markets, and end-users in the social media ecosystem, providing guidance in Frost & Sullivan’s Market Engineering studies, Market Insights, Best Practices research, white papers, and other research.

Jake also advises and consults with clients on social media marketing strategies, as clients commission Frost & Sullivan white papers, license awards packages, participate in webinars, and interact with other research and content. He also oversees the social media strategy for the firm globally.

Jake was most recently Global Director of Corporate Communications for Frost & Sullivan, responsible for branding, media relations, webinar programs, social media, communications training, and internal communications. He joined the firm in July 2008 as director of North American Corporate Communications.

He is a regular contributor to CMO.com, Social Axcess, Social Media Today, and other publications, and has served as chairman of GSMI’s Social Media Strategies Summit.

Prior to joining Frost & Sullivan, Jake managed communications and marketing programs for Paribas, DLJdirect, Chase Manhattan Bank, Bear Stearns, Pitney Bowes, PricewaterhouseCoopers, ABI Research, the American Marketing Association, and Moody's KMV. A guest lecturer in the department of communication at the University of Texas at San Antonio, Jake holds a B.A. from Brandeis University and an M.B.A. and M.S. from University of Miami.

Follow Jake on Twitter, @JakeWengroff.



Recent items from Jake Wengroff

Some thoughts on what this acquisition will mean for enterprise software and social business....
01 Jun 2012 Blog post
Some thoughts about Facebook now that it is a public company, and implications for the social networking industry....
18 May 2012 Blog post
I'm moderating a live Twitterchat with HP right now.  Please search and follow the hashtag #HPESchat, or view the tweets below....
24 Apr 2012 Blog post
The blogpost below was first published on April 19, 2012 on Social Media Today. Clipped from: bit.ly (share this clip)   I keep asking myself:  Why couldn’t I have discovered Instagram or Pinterest?  With last week’s news of Facebook acquiring photosharing app Instagram for an eye-popping $1 billion, many social media experts are now turning t...
19 Apr 2012 Blog post
Below is the PowerPoint presentation I delivered for a BrightTALK webinar, covering metrics, ROI, strategies, and tactics for the B2B social media marketer. Exploiting Opportunities in B2B Social Media View more presentations from Frost & Sullivan...
17 Apr 2012 Blog post
The blogpost below was first published on April 2, 2012 on Social Media Today.==================================== In an interesting development I learned last week, social data and analytics providers are becoming agencies – advising and consulting with brands on strategy based on the very data they collect. So much for selling data. ‘We don’t...
03 Apr 2012 Blog post
This blogpost was first published on Social Media Today. ============================= Opened with much fanfare in December 2010, the Social Media Listening Command Center inside the Dell campus in Round Rock, Texas, of which I received a personalized tour last week, provided for an interesting peek inside the social media operations of one of th...
02 Mar 2012 Blog post
A video of me discussing social media and demand generation, during a meeting at the offices of Bulldog Solutions.  Some survey results regarding social media objectives are also presented....
12 Feb 2012 Blog post
This blogpost first appeared on Social Media Today. ======================= Janrain and Gigya Ease the Pain of Password Amnesia with Social Login, While Providing Rich Profile Data to Publishers and Brands No doubt you’ve visited some of your favorite websites and forgot your password. And we all know that the ‘Forgot your password?’ is still an...
01 Feb 2012 Blog post
This blogpost first appeared on Social Media Today. ============================ Lotusphere, the large business conference produced by IBM, kicked off in Orlando, Florida this week. The term and evangelism behind ‘social business’ was everywhere – and palpable. According to keynote speaker Alistair Rennie, General Manager of IBM’s Collaboration...
20 Jan 2012 Blog post
This blogpost was first published in Social Media Today, October 18, 2011, http://bit.ly/qHIEmO.  Two months ago, a friend of mine up in Austin had a bet:  who could make it to Elite status on Yelp faster.  He won, besting me with 50 reviews to my paltry 21.Yelp, the site for user reviews, mostly of restaurants, has grown exponentially.  There ar...
19 Oct 2011 Blog post
The article below was first published in Social Media Today on July 21, 2011.   With Twitter about to close a two-stage $800 million round of funding, as reported yesterday in the Wall Street Journal’s All Things D blog, one might ask:  what are they going to do with all of that cash? According to several sources, roughly half will be used to ca...
26 Jul 2011 Blog post
Rumors swirling this morning about Twitter’s $50 million acquisition of TweetDeck have everyone, er, atwitter.Fundamentally, Twitter has finally realized that its development partners have continued to innovate while the company’s basic interface – Twitter.com – is oddly low-frills with frustrating functionality. TweetDeck and other ‘social media e...
03 May 2011 Blog post
A few weeks ago, friends of mine who own a small business in downtown San Antonio’s Riverwalk area, casually asked me, “Jake, can you help us with our social media?”  So on a Monday night, I agreed to come over and help them. My pay:  a steak dinner. They own a small shop, En Fuego Sauce & Salsa, which they started last year.  Granted, these two...
09 Mar 2011 Blog post
Admit it:  we’ve all taken out our aggressions on the airlines, restaurants, cable companies, and cell phone providers by posting something scathing on Facebook. But did you hear anything back? Companies continue to struggle with how and where social media fits in to their existing Contact Center and Customer Service operations.  Every company re...
14 Jan 2011 Blog post
Last week I attended and spoke at the Integrated Marketing Summit, co-presented with the Online Marketing Summit, in Dallas. The event offered a full day of 16 sessions and 29 speakers. Following are some highlights and key takeaways. >> The morning started out with a keynote titled “CRM on Demand: Connect Sales & Marketing, Drive Revenue, Reduce...
08 Dec 2010 Blog post

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