Vikrant Gandhi - Analyst Profile
Principal Analyst
Frost & Sullivan
Information & Communication Technologies
Summary
Functional Expertise
Ten years of Product Marketing, Research and Consulting expertise, which includes supporting clients’ needs through more than 100 syndicated market research deliverables and specific consulting assignments. Particular expertise in:
-Assessment of emerging next-generation trends, technologies and market dynamics
-Helping clients develop and execute their go-to-market strategies
-Providing continuous inputs to clients into new market developments and helping them understand the strategic implications
Industry Expertise
Experience base covering broad range of sectors, leveraging long-standing working relationships with leading industry participants’ senior executives in:
-Machine to Machine communication markets
-Mobile advertising and marketing markets, mobile financial services markets, mobile entertainment markets
-Next-generation wireless network technologies
- Enterprise mobility management
What I bring to the Team
-Strong technical background, along with real-world experience of the mobile communications business.
-Exceptional data modelling and forecasting abilities
-Strong analytical skills
- Areas of expertise
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- CORPORATE STRATEGY
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- MARKET RESEARCH
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- COMPETITIVE INTELLIGENCE
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Recent items from Vikrant Gandhi
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In previous blogs on Mobile Advertising, Frost & Sullivan has highlighted three distinct business models:
1) The Network Model
2) The Direct Sales Model
3) The Programmatic Model
The Programmatic Model is expected to become quite popular in the next 12-18 months and is based on mediation and real-time bidding (RTB) solutions. Med...
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| 14 Nov 2012 | Blog post |
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Using Big Data for Content Monetization
Mobile advertising is the process of describing or presenting a product, a service, an idea, or an organization through mobile communication channels to induce mobile subscribers to buy, interact, or support the item being advertised. The U.S. mobile advertising ecosystem has started to resemble the online advertising ecosystem, yet there are some industry challenges that are quite unique to mobiles, including the lack of a proper re-targeting framework, and privacy implications. This study analyses the key trends and presents market forecasts for the U.S. mobile advertising market for the 2009–2017 time frame.
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| Published: Nov 12 2012 | Market Research |
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Solving the Many Challenges in Enterprise Mobility
Mobile device management (MDM) refers to the ability to monitor, configure, diagnose, and troubleshoot mobile devices for reporting, compliance, and other device life cycle management purposes. Managing the influx of “corporate liable” as well as “individual liable” mobile devices in a cost-effective, secure, scalable, and reliable manner is the biggest challenge in the U.S. mobile device management (MDM) market. There is a clear need for capable, granular, and secure multi-OS MDM platforms that let enterprise users manage various aspects of their enterprise mobility requirements in an easy to use, scalable, reliable, and cost-effective manner.
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| Published: Oct 04 2012 | Market Research |
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In a recently released Frost & Sullivan report, “Efforts of Independent M2M Service Providers and M2M MVNOs” was highlighted as one of the key drivers in the North American M2M communications market. While it is true that leading mobile operators have committed a significant amount of resources (platforms, processes, and people) for M2M, they may f...
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| 26 Aug 2012 | Blog post |
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Realizing the Vision of Hyper Connectivity
This Frost & Sullivan research service on the U.S. machine-to-machine (M2M) communications market presents an analysis of the key trends and opportunities in the connected machines space in the United States. The term M2M itself is quite broad - M2M connections can be used across the wireless and wireline domains, and connectivity for deployed endpoints can be provided via cellular/mobile, satellite, wireline/Internet, and other private and public telecommunication networks. This study focusses on the cellular M2M connectivity space in the United States, and identifies market opportunity from a cellular-enabled connected devices perspective only.
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| Published: Aug 17 2012 | Market Research |
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Introduction
The importance of cloud-based M2M platforms cannot be overstated. The "Internet of Things" (IOT) will be comprised of billions of connected devices across numerous verticals. Cellular wide-area networks (WAN) will play an important role in providing connectivity "either directly or indirectly" to a good portion of the devices that mak...
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| 06 Aug 2012 | Blog post |
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In my previous blog, we talked about the history of mobile advertising, and how simple banner ads served on WAP phones gave way to rich media advertising served within mobile Internet, application and video environments in mobile. In this piece, I wanted to talk about Private Mobile Ad Exchanges(Private Exchanges), which are likely to become extrem...
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| 02 Apr 2012 | Blog post |
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With the recent $321 million acquisition of Amobee by SingTel, mobile advertising has one again been in the news. Let’s explore the history a bit to understand how mobile advertising became a multi-billion dollar opportunity (and valuations of mobile advertising companies increased so dramatically). Frost & Sullivan has tracked the Global mobile ad...
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| 15 Mar 2012 | Blog post |
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A Multi-billion Dollar Opportunity.
The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising. Penetration of next-generation mobile handheld devices such as Smartphones and tablet PCs have opened up new possibilities in mobile advertising. Adoption of mobile advertising by the nation’s largest mobile operators, leading technology vendors, major online advertising solution providers and innovative mobile virtual network operators(MVNOs) is a testament to the perceived potential of the market opportunity.
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| Published: Feb 09 2012 | Market Research |
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NFC-based contactless mobile payments is clearly one of the most exciting opportunities in the global mobile financial services markets. NFC-based mobile payment services (such as Google Wallet) have already been introduced in the United States, with several other initiatives (such as Isis) expected to roll out in 2012 and 2013. The mobile phone m...
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| 30 Jan 2012 | Blog post |
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IP Messaging and New Service Creation Platforms to Drive Growth
While there is a clear slowdown in the growth of legacy mobile messaging services such as SMS and MMS in several regions of the world (such as North America and Europe), high growth rates still exist in other regions such as Asia Pacific. Overall, it is unreasonable to expect a ‘hockey stick’ growth in legacy mobile messaging in most of the regions of the world, which means that investments in messaging infrastructure licensing for core messaging platforms is slowing. At the same time, however, maintenance revenue and revenue from premium messaging services is helping sustain the market momentum and is providing a steady stream of revenue to the mobile messaging vendors.
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| Published: Oct 07 2011 | Market Research |
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This Frost & Sullivan research service on the U.S. cellular Machine-to-Machine communications market presents an analysis of the key market trends and opportunities in the connected machines space. There are different types of short range, local area, and wide area wireless networks that can be used for enabling machine-to-machine (M2M) communication. This study is focused on the cellular M2M connectivity space and identifies the market opportunity from cellular-enabled connected devices only.
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| Published: May 11 2011 | Market Research |
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This year I visited several companies in the CTIA M2M zone, where we talked about some of the key developments in the machine to machine (M2M) space. M2M has been around for a long time – connected machines have been supported over 1G technologies such as Cellular Digital Packet Data (CDPD) in the United States for more than ten years now. Howe...
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| 06 Apr 2011 | Blog post |
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The North American mobile communications market reached 88.3 percent penetration in 2009, with more than 300 million mobile connections. Mobile operators continue to generate high mobile data revenues and the proliferation of broadband capable personal and productivity devices is the prime reason for the recent surge in adoption of mobile data services. Messaging services also continue to be used increasingly, and the messaging channel is also being used for a wider range of communication, entertainment, informational and commerce services.
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| Published: Jun 25 2010 | Market Research |
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Much has already been written about the Google-AdMob and Apple-Quattro Wireless deals and how they will accelerate the pace of innovation in mobile advertising. In both cases, a larger organization with relevant assets in mobile content and advertising has declared its intent to acquire a smaller, innovative mobile advertising company to 1) shorten...
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| 10 May 2010 | Blog post |
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Over the past several years I have come across many mobile advertising industry participants commenting on the difficulty of monetizing mobile social networking inventory. Mobile advertising networks often find it difficult to achieve good fill rates for the inventory belonging to mobile social networks and quite frankly, the industry has struggled...
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| 23 Apr 2010 | Blog post |
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By Vikrant Gandhi, Senior Analyst, Mobile and Wireless Communications
Background
I was at CTIA last month when I heard the news (actually the email from Amdocs came in at 6 AM on my BlackBerry) that Amdocs OpenMarket had acquired MX Telecom for approximately $104 million. Given mobile messaging is one of my core coverage areas, this was HUGE new...
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| 08 Apr 2010 | Blog post |
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