Jessica Jeffcoat - Analyst Profile
Frost & Sullivan
- Areas of expertise
- MARKET RESEARCH
- COMPETITIVE INTELLIGENCE
Recent items from Jessica JeffcoatThis Best Practice Guidebook demonstrates how Cintas built a self-sustaining competitive intelligence (CI) network that involves the entire workforce. The profiled company, Cintas, is a global business services company.
Published: May 20 2013 Growth Team MembershipThis Best Practice Guidebook demonstrates how BP built an end-to-end process that uses segment-based insights to drive marketing initiatives. The profiled company, BP, is a global energy company. Published: May 20 2013 Growth Team MembershipJessica K. Jeffcoat, Research Analyst, Growth Team MembershipTM By the end of 2013, there will be more mobile devices than people on Earth, according to Cisco. Mobile marketing is no longer a “nice to have,” as customers increasingly demand access to information on their own terms. Information must be at their fingertips, whenever and wherever th... 15 Apr 2013 Blog postUntil very recently, I didn’t really understand social media’s relevance in the B2B world. I thought Twitter, for example, was simply a way for crazed (or very bored) teenagers to stay on top of the Kardashians’ latest shenanigans. But when my team, Frost & Sullivan’s Growth Team Membership (GTM), ventured into the Twitterverse a few months ago, I... 13 Jul 2012 Blog postIf you had told me a few years ago that today I would be a happy resident of San Antonio, Texas, I would have said you were crazy! As a fifteen-year resident of the Washington, DC area, with the DFW airport as my only point of reference, my notions of Texas were a bit—okay, completely—pop culture-based. Texas conjured up images of gun-toting, boot-... 14 Jun 2012 Blog postThe future is inherently unpredictable, forcing companies to conduct strategic planning in the face of great uncertainty. As a result, many companies struggle to develop strategies that take into account long-term threats and opportunities, while balancing short-term priorities. Scenario planning is a structured methodology you can use to test exis... 14 May 2012 Blog postBy Jessica Jeffcoat, Research Analyst, and Holly Lyke-Ho-Gland, Research Lead, Growth Team Membership™ (GTM) Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2012 survey of sales executives globally. The executives were asked to identify their most pressing challenges for 2012. GTM will focus its best practices research to a... 05 Apr 2012 Blog post