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Katherine Burns - Analyst Profile

Director of Strategic Communications
Frost & Sullivan
Consulting

Summary

I am the Director of Strategic Communications for Growth Team Membership, a premier best practices research organization affiliated with Frost & Sullivan.  I publish GTM's Growth Process Toolkits and help oversee the development of our other content.  You can follow me on Twitter:  @KatherineSBurns. 


Areas of expertise
MARKETING


Recent items from Katherine Burns

This Career Insight summarizes the key findings from GTM’s global survey of sales leadership executives.
Published: Aug 21 2015 Growth Team Membership
This Career Insight summarizes the key findings from GTM’s global survey of R&D/innovation executives.
Published: Apr 29 2015 Growth Team Membership
This Career Insight summarizes the key findings from GTM’s global survey of R&D/innovation executives.
Published: Mar 27 2014 Growth Team Membership
By a happy accident, I happened upon Casablanca on Turner Classic Movies this past Friday. This movie always makes me happy – the wonderful dialogue, the gorgeous black and white, the melodrama… it’s just the most stylized, and stylish, thing ever, and I just love it start to finish. You know what’s funny, though? That movie – however polished and...
04 Mar 2014 Blog post
Time for a secret: One of my favorite books is The Street Where I Live, by Alan Jay Lerner. It’s Lerner’s memoir of how he (in collaboration with Fritz Loewe) wrote My Fair Lady, Gigi, and Camelot (I really do love my golden age of musicals, I really do). I re-read it at least once a year. It’s beautifully written: funny, poignant, honest, and inc...
16 Jan 2014 Blog post
I want to talk about my house. It’s a lovely house: it’s on a golf course, with a beautiful view of the 17th green. It’s in northern Virginia, not far from Washington, D.C. It’s got high ceilings and lots of sunshine and is painted pretty colors. When my husband and I bought it, it was just the two of us (well, and our Corgi, Lizzie). It seemed eno...
24 Oct 2013 Blog post
This Best Practice Guidebook demonstrates how Parker Hannifin, a global diversified manufacturing company, improves pipeline value and profitability by reducing and standardizing the innovation performance metrics tracked by the executive team.
Published: Sep 27 2013 Growth Team Membership
This toolkit features proven, practical tools and tactics for addressing challenges most commonly associated with technology strategy. It will help you scope your technology needs; identify, evaluate, and select from myriad promising opportunities; and commercialize chosen technologies.
Published: Mar 20 2013 Growth Team Membership
The Growth Process Toolkit for Customer Strategy presents a step-by-step approach to prioritizing the customer across the organization. It provides proven tools (such as templates, scorecards, matrices, and checklists) to help companies.
Published: Mar 20 2013 Growth Team Membership
There’s a wonderful scene in “Almost Famous” in which Philip Seymour Hoffman tells the teenage aspiring writer/protagonist, “I met you. You are not cool.” I’ve always loved that line, because I feel like what he was really saying was, “You are your own kind of cool.” On my best days, this is how I would describe myself – my own kind of cool. I’m n...
06 Feb 2013 Blog post
Every once in a while, you read something that really blows your hair back. Few things are better than having a moment of enlightenment – having a new idea presented to you that helps you make sense of your world in a better, simpler, way. That’s what happened to me when I came across a book from the 1960s entitled The Structure of Scientific Revo...
03 Aug 2012 Blog post
I once read an article in the Wall Street Journal about how writing the pilot episode of a new series is usually easier than writing the second episode, which can be an excruciating process. Maybe it’s because writers use all their good material in the first attempt, and feel a bit empty for the second go-round. I hope this isn’t the case with me...
03 Jul 2012 Blog post
Well, it’s my first blog. Not just my first one for Frost & Sullivan – my first blog ever. As a professional writer, and professional communicator, I guess this means I’m somewhat old-fashioned. I’d rather write something longhand than type it, and I wish we’d all put the Postal Service back in business by sending each other some letters. (Remember...
30 May 2012 Blog post

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