Brendan Read - Analyst Profile
20+ years of experience in research, reporting, and analyzing developments in customer service, support, sales, services, technology, legislation/regulations, site selection, trade, and business continuity. Particular expertise in:
- CRM and Social CRM
- Onshore, nearshore/offshore, and foreign market site selection, and home-based agents
Experience base covering broad range of sectors, leveraging long-standing working relationships with leading industry vendors, adjunct suppliers e.g. site selection, and with end-user organizations.
- Cloud/hosted contact centers
- Contact routing (including chat), outbound dialing, proactive customer contact, IVR, speech, and mobile
- CRM, social media, analytics, Big Data, CTI, customer collaboration, and video
- Staffing, training, communications including electronic displays and collaboration, and endpoints
What I bring to the Team
- 15+ years contact center industry experience including 3+ years marketing support for a teleservices firm
- A diverse background spanning multiple fields and industry-using verticals
- Global perspective through covering developments in various countries. Reside/resided in Canada, U.K., U.S
- In-depth writing, editing, and communications skills, including public speaking and media
Extensive expertise in research, reporting, analysis, editing and writing for a wide range of customer contact and direct marketing media/publications and sites, plus for magazines covering construction, energy, metals, transportation, and wholesaling. Direct experience with business continuity and teleservices.
Author, Designing the Best Call Center for Your Business and Home Workplace and co-author, with Joseph Fleischer, The Complete Guide to Customer Support
B.A. major in Political Science from the University of Victoria, Victoria, British Columbia, Canada
- Areas of expertise
- CORPORATE DEVELOPMENT
- MARKET RESEARCH
- COMPETITIVE INTELLIGENCE
Recent items from Brendan ReadEvery company understands the necessity of listening and engaging with customers on social media. But have most companies grasped how to effectively market to them on that channel? As noted in the Frost & Sullivan Market Insight, From Mass Marketing to Social Marketing, companies may be challenged in marketing on that channel. Here’s why, from th...
23 Jul 2014 Blog postEvolving IT Support—From the Service and Help Desk to Broader IT ManagementAs more employees work outside of the office, working arrangements are becoming more fluid with improved company IT environments, including IT support (ITS) help desk and service desk sectors. Cloud computing, bring your own technology (BYOT), bring your own application (BYOA), and bring your own device (BYOD), are all joining and replacing on-premises and employer-supplied hardware and software. Furthermore, connected devices, or the “Internet of Things” (IoT), is creating a new set of users in the form of remotely monitored and managed equipment, machinery, devices, systems, and vehicles. This insight discusses how companies’ ITS department can cope with evolving IT environments while also facing demanding users and tight budgets. Published: Jul 14 2014 Market Insights Published: Jun 24 2014 Best PracticesBelmar, New Jersey’s Experiences during Hurricane Sandy Offers a Successful ExampleUsers have recognized the value of social media as a vital, reliable, and trustworthy business continuity and disaster recovery (BC/DR) channel. Social media is thus becoming a “must have” in a smart organization’s emergency communications toolbox. Case in point: Belmar, New Jersey, a small, popular seaside community on the Atlantic Ocean, located approximately 60 miles south of New York City. Published: May 08 2014 Market InsightsEvery Earth Day is a reminder of how far we have come in protecting the environment that keeps us alive in this “ultimate closed-loop system,” namely our planet. But Earth Day also serves as a stark reminder of how far yet we have to go in removing the threats we have created to the survival of our species, and others. And, more seriously, how w... 25 Apr 2014 Blog postSocial Media Marketing is Evolving to Become a Unique and an Essential Mainstream Marketing MethodCompanies have been expanding their marketing strategies from mass marketing to targeted marketing in order to increase response rates and sales. But with customers now in control of their corporate relationships, companies realize that they also have to engage with their clients on a customized basis—and forward-thinking organizations are doing this by taking full advantage of social media. Social media has emerged as an ideal marketing channel, and it is beginning to help businesses transform their unidirectional marketing approach to a bidirectional customer engagement model. Published: Mar 17 2014 Market InsightsIn my last blog, we discussed the death of the call center, as omnichannel customer service blazes the trail to the next generation of customer experience management. We left off with the question, what will the future “contact center” look like in this new milieu? Our research finds the new landscape will feature: *The old fashioned telephone swi... 05 Mar 2014 Blog postThe North American contact center industry has reached “maturity,” which is the code word for a gradual demise. As noted in the analysis “Opportunities in a Mature Market,” Frost & Sullivan forecasts the total number of contact center seats will shrink from 4.1 million in 2012 to 4 million by 2017. If anything, the seat loss is a conservative es... 21 Feb 2014 Blog post Published: Feb 07 2014 Best Practices Published: Jan 09 2014 Best PracticesAutomated Interactive Customer Contact Solutions have a Strong Future if they are Deployed WiselyAutomated interactive self-service solutions have evolved from interactive voice response (IVR) to include automated chat, SMS/text, and virtual agents (VA). Frost & Sullivan categorizes them as "automated interactive customer contact" (AICC) solutions. But AICC solutions will demonstrate returns on investment to companies only if consumers can easily interact with companies through these applications. The key question facing companies is not whether to deploy AICC solutions, but how best to implement them. Published: Jan 08 2014 Market InsightsCompanies are Moving to Serve Customers Anytime, Anywhere Including Inside StoresToday’s customers expect companies to provide a consistent and high quality Customer Experience, regardless of channel, including walk-in retail. “Omni-channel” strategies that integrate the Web, contact center, and retail channels (and subject matter experts), are becoming increasingly prominent in pursuit of a quality Customer Experience. The dividends are greater wallet share from enthusiastic customers who become brand advocates on social media, attracting new clientele. Published: Dec 03 2013 Market InsightsGrowth in Hosted ACD, Chat, and Integration with UC SystemsFrost & Sullivan forecasts that the total number of contact center seats will shrink from 4.1 million in 2012 to 4 million by 2017. Even so, there are opportunities for vendors in this mature market. For example, consider hosted solutions. Hosted delivery allows companies to cut costs by buying only the applications and capacity they need, an attractive on-demand value proposition. Hosting also provides companies with business continuity that allows them to support their customer contact operations when disasters strike. Published: Dec 03 2013 Market InsightsCompanies are Turning to Social Media Analytics to Gain Customer InsightsSocial media contains information and insights that help companies identify issues, threats, trends, sales opportunities, and influential buyers. It provides knowledge about customers, partners, competitors, and employees, and it helps deepen customer and staff relationships. Social media analytics has emerged as a powerful tool to measure social-site traffic, but more importantly to obtain meaningful, actionable, and timely insights. Published: Nov 18 2013 Market InsightsMy wife and I live in Belmar, New Jersey, and from our home we can see the beach and the ocean. It is hard to find a more pleasant place to be. That is, except when those same waters bring disaster. Like one year ago when Hurricane/Superstorm Sandy smashed into our community, and many others in New Jersey and New York, causing death and destruction... 29 Oct 2013 Blog postThe acquisition of hosted cloud provider Echopass by Genesys Telecommunications Laboratories is a significant deal that gives the contact center vendor a new cloud-savvy channel to the market, along with direct access to customers who may want to buy Genesys’ other cloud or on-premises solutions. Smoothing the way is that Echopass has been a longt... 11 Oct 2013 Blog postIt usually takes a major life-changing event, like a disaster, for one to realize they no longer need what they thought necessary. The methods and processes once regarded as essential are instead dispensable. Such is the case with formal offices and business travel. Despite the attempts of senior management at firms like Yahoo! to keep workers on-... 11 Sep 2013 Blog post