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Michael Brandenburg - Analyst Profile

Industry Analyst
Frost & Sullivan
Information & Communication Technologies

Summary

Michael Brandenburg is an industry analyst with Frost & Sullivan, covering infrastructure and unified communications and collaboration as part of the Information and Communications Technologies group. Prior to Frost & Sullivan, Michael has covered the enterprise networking space in editoral roles at TechTarget and Network Computing, and as an enterprise networking analyst for the competitive analysis firm Current Analysis. Michael’s early technology background comes includes over 15 years of technology experience, serving in developer, system administrator, and IT management roles.

Specialties

Competitive analysis, IT support, technology management, and the application of technology to drive business processes.


Areas of expertise
CORPORATE DEVELOPMENT
MARKET RESEARCH
COMPETITIVE INTELLIGENCE


Recent items from Michael Brandenburg

Enhanced device capabilities, convergence of communications solutions, and advanced wireless networks are lowering the barriers for inclusion of mobile as a key pillar of enterprise video conferencing. This strategic analysis identifies the convergence of technologies that is enabling broad adoption of mobile video conferencing by business and end-users. Furthermore, this study identifies the challenges the mobile video conferencing, as well as opportunities to address these challenges. A key takeaway from the study is that while the use cases for mobile video continue to develop and expand, the willingness of mobile users to embrace video will play a larger role in its adoption.
Published: May 09 2013 Market Insights
In my research around the convergence of social media and Big Data techniques that defines social media analytics, I initially deemed this notion of social media data mining both “amazing and frightening”. The amount and types of actionable information that could be divined from social media are actually quite staggering and can serve more than ju...
15 Feb 2013 Blog post
If there was one general theme that presided over my recent research on the voice and unified messaging market, it was that while voicemail usage has been fading over the years, there is still a requirement by most businesses to have a voicemail box associated with every user. In trying to understand the decline, conventional wisdom suggests that o...
06 Feb 2013 Blog post
Unified Messaging Remains a Stalwart UC Application
The enterprise voice and unified messaging market is growing in terms of the number of user licenses shipped, but competition and vendor license bundles are impacting revenue growth. Voicemail usage is declining as users increasingly use instant messaging, e-mail, social media, and other tools to communicate. However, unified messaging is becoming a key element of broader UC deployments. Vendors and channel partners can use this analysis to identify growth opportunities and develop sustainable business strategies. The study discusses market drivers, restraints, and trends. It also provides market share analysis and competitor assessment. Finally, the study provides a market forecast in terms of users and revenue.
Published: Dec 31 2012 Market Research
Broader Market Acceptance Drives Robust Growth
The VoIP access and SIP trunking market is growing rapidly driven by maturing technologies and growing customer awareness. Increasing competition is driving prices down, which is boosting demand, but limiting revenue potential. Vendors, service providers, and channel partners can use this analysis to identify growth opportunities and develop sustainable business strategies. The study discusses market drivers, restraints, and trends. It also provides market share analysis and competitor assessment. Finally, the study provides a market forecast in terms of users and revenue. This analysis covers the North American market for the period 2011 to 2017.
Published: Nov 05 2012 Market Research
I have heard this statement made in one form or another by countless traditionally hardware-focused technology vendors over the years, most recently by the players in the unified communications market. It is a simple statement to make, but represents a significant challenge. The migration to a software-based existence has far reaching implications...
18 Oct 2012 Blog post
Evolution Secures the Role of Gateways in the Enterprise
This strategic analysis is part of Frost & Sullivan’s continued coverage of the enterprise media gateway marketplace. In this study, Frost & Sullivan identifies industry challenges, market drivers, and market restraints. Further, it provides an in-depth perspective on competitive issues, revenue, market shares, and key market trends in the enterprise media gateway market. This research service provides unified communications infrastructure vendors with market information and strategic insight to assist them with the unique challenges and opportunities of the dynamic enterprise media gateway market.
Published: Jun 08 2012 Market Research
Sometimes it takes a fire hose event like a trade show to remind those of us that follow the UC&C space where all of these wonderful productivity tools (VoIP, video and web conferencing) live: the enterprise network. All of those rich media streams of audio, video, and data content ride along the same network that carries everything else that keeps...
17 May 2012 Blog post
In a recent conversation with Alcatel-Lucent about their new OpenTouch Conversation app for the iPad, a simple comment was made in passing that has stuck with me for the last several days. The suggestion was made that the iPad was the right platform for their application, providing a “consumer-quality user experience, rather than the typical enterp...
29 Mar 2012 Blog post
Audio Conferencing Demand Realigns After Buying Surge
This strategic analysis is part of Frost & Sullivan’s continued coverage of the conferencing and collaboration marketplace. Frost & Sullivan identifies industry challenges, market drivers and restraints, and provides an in-depth perspective on competitive issues, revenue, market shares and key market trends in the global audio conferencing bridge market. This research service provides conferencing and collaboration vendors with market information and strategic insight to assist them with the unique challenges and opportunities of the audio conferencing bridge market.
Published: Mar 28 2012 Market Research

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