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Michael Brandenburg - Analyst Profile

Industry Analyst
Frost & Sullivan
Information & Communication Technologies

Summary

Michael Brandenburg is an industry analyst with Frost & Sullivan, covering infrastructure and unified communications and collaboration as part of the Information and Communications Technologies group. Prior to Frost & Sullivan, Michael has covered the enterprise networking space in editoral roles at TechTarget and Network Computing, and as an enterprise networking analyst for the competitive analysis firm Current Analysis. Michael’s early technology background comes includes over 15 years of technology experience, serving in developer, system administrator, and IT management roles.

Specialties

Competitive analysis, IT support, technology management, and the application of technology to drive business processes.


Areas of expertise
CORPORATE DEVELOPMENT
MARKET RESEARCH
COMPETITIVE INTELLIGENCE


Recent items from Michael Brandenburg

Strategic Considerations for Leveraging Embedded Communications Services
Businesses of every size and industry rely on a wide array of technology to enable communication and collaboration among employees, customers, suppliers and partners. Yet, all too often, businesses are compelled to work around the limitations of these tools. Business processes and workflows are sometimes structured around the communications platforms and services’ capabilities, rather than focusing on the most productive ways to complete work tasks. In other words, the platforms and services designed to enhance a business’ productivity are instead an obstacle to seeing those benefits. As businesses place greater focus on digital transformation, IT staff and software providers will feel increasing pressure to tightly integrate enterprise communications platforms with core business applications to achieve more tangible benefits from communications investments. Forward-thinking organizations are also acknowledging the value of communications services embedded within their business or consumer applications. In these cases, the embedded communications and collaboration services are simply a feature of the larger application and, are rarely the primary focus of the application. For example, consumer-focused ride-sharing applications require a means for driver and passenger to connect with one another via short messaging service (SMS) or a voice call. Smartphones and mobile apps have raised customer expectations that all functions, including business interactions, can be accomplished in-app. However, these levels of integration have been a challenge for much of the deployed on-premises private branch exchange (PBX) or unified communications infrastructure, as well as many general-purpose hosted telephony or unified communications as a service (UCaaS) solutions. For on-premises solutions, exposing application programming interfaces (APIs) beyond the corporate network has been a risky proposition, while many UCaaS and hosted services are too generic, unable to allow the customization through APIs. As a result, a new type of cloud-based communications service—the communications platform as a service (CPaaS)—has come to market. Frost & Sullivan defines CPaaS as any cloud-based platform that enables developers to programmatically embed voice, video, chat and messaging services within their business or consumer applications. By leveraging APIs, developers and businesses of all sizes can embed on-demand voice, text messaging and video communications within software applications. Similar to other cloud-based services, CPaaS solutions typically operate on a usage-based model, whereby businesses only pay for what they use. For businesses, CPaaS can provide a critical missing element in their communications strategy by compensating for the existing limitations of on-premises infrastructure, as well as offering a bridge to new in-app and software integrations.
Published: Oct 24 2017 Other
A Diverse Set of Solutions Create New Customer Benefits
Communications platforms as a service (CPaaS) solutions are coming to market to fill an important gap in business communications. CPaaS services offer an alternative for businesses seeking to leverage the latest in communication tools without significant investments in premises-based infrastructure or long-term telecom carrier agreements. This market insight defines the CPaaS market, the competitve landscape, and the diversity of solutions and go to market strategies. It also details some of the early business use cases that CPaaS solutions are uniquely postiioned to support.
Published: May 05 2017 Other
Innovative Providers Leverage Existing SIP Infrastructure for Advanced Voice Services
The VoIP access and SIP trunking market remains on pace to become the default connection between on-premises customer platforms and the public switched telephone network (PSTN).The study discusses market drivers and restraints, as well as market and technology trends. It also provides market share analysis. In addition, Frost & Sullivan has identified 11 growth opportunities for North American IP-based voice access providers. These opportunities span vision, strategy, products, services, business models, marketing, partnerships, sales, and support initiatives. This research enables service providers to review existing growth opportunities and determine which best apply to their own business.
Published: Jan 03 2017 Other
Infrastructure Decisions that Match Business Goals
Unified communications platforms offers many benefits for businesses and their workforce, but often require significant building infrastructure upgrades. As a result, the hospitality veritical market has been slow to adopt these new collaboration tools. This market insight highlights common approaches to addressing the infrastructure dilemma IT decision makers face in the hospitality vertical. It also discusses some of the key benefits and challenges of each approach.
Published: Jul 01 2016 Market Insights
Transformed Business Processes, Vertical Applications and New Options on Horizon
This Frost & Sullivan market insight provides an overview of the content collaboration market, which includes the business-grade tools necessary to support creation, modification, editing, sharing and storage of business content. This study defines the content collaboration market, identifies the current market trends and that drive the current market, as well identifies future trends that will affect end user adoption and the competitive landscape. Along with defining the market itself, this research study provides competitive profiles on a number of the top competitors in the content collaboration market today. Finally, this research suggest that other vendors of collaboration tools could extend their products to compete in the content collaboration the market.
Published: Apr 06 2016 Market Insights
Adoption Grows as New Use Cases Emerge
The VoIP access and SIP trunking market continues to displace legacy telecommunications services as the link between on-premises customer platforms and the public switched telephone network (PSTN). SIP trunking services are being used in a number of new ways, including automated program control and the emerging trend of hybrid cloud communications. The study discusses market drivers, restraints, trends, market share analysis, and competitor assessment. Finally, the study provides a market forecast in terms of users and revenue, covering the North American market for 2014–2021. The analysis can help service providers, technology vendors, resellers, and other market participants identify growth opportunities and develop more sustainable business strategies.
Published: Dec 30 2015 Market Research
Who's Pushing the Envelope
Voice messaging has long been an important component of business communications. However, reliance on voice messaging is declining among business users. This market insight highlights both the opportunities and challenges that exist in the voice messaging market, as well as identifies examples of unified communications suppliers addressing these challenges. It also highlights the evolving voice messaging platforms and their unified communications solutions to meet the needs of new generations of enterprise communications users.
Published: Dec 31 2014 Market Insights
Cloud-style Offerings Accelerate Growth
The VoIP access and SIP trunking market continues its rise as the de-facto communications link from business customers’ premises to service providers’ networks. SIP trunking services will also play heavily in the emerging trend of hybrid cloud communications. The study discusses market drivers, restraints, and trends. It also provides market share analysis and competitor assessment. Finally, the study provides a market forecast in terms of users and revenue. This analysis covers the North American market for the period 2013–2020. The analysis can help service providers, technology vendors, resellers, and other market participants identify growth opportunities and develop more sustainable business strategies.
Published: Sep 26 2014 Market Research
Software Solutions Enable New Sales Models
The way in which people use technology is fundamentally changing and the impact is being felt by providers of enterprise communications solutions. This strategic analysis defines the effect of the consumerization of IT (CoIT) and software-driven unified communications platforms based on the buying habits of businesses. Furthermore, this insight identifies the app store model as an effective approach to address these new trends.
Published: Apr 17 2014 Market Insights
Published: Mar 20 2014 Best Practices
October 15th was the day that Siemens Enterprise Communications retired and Unify was unleashed. The name “Unify” conveys the mission of the company to truly unify communications and collaboration among enterprise users. In a time where tech companies make up words and use mixed capitalizations in their logos with sheer abandon, it is actually refr...
16 Oct 2013 Blog post
“Kids these days, they would rather text than talk on their phones.” As a member of Generation X, I can attest that this sentiment is becoming our generation’s equivalent to “Get off my lawn”. Nonetheless, it’s clear that the rules of personal and business communications are changing. We’ve all seen the stories that have been written about the Mil...
15 Oct 2013 Blog post
After talking to the folks at Sonus about today’s announcement of their SBC SWe (Software edition), I couldn’t help but see that session border controllers are following the same historical path as other technologies that lived on dedicated hardware. Session border controllers, like PBXs and application delivery controllers before them, are example...
09 Oct 2013 Blog post
I had the opportunity to spend a couple of days with the folks from Siemens Enterprise Communications as part of their Analyst Summit. The two day event focused on both where Siemens is today, as well as throwing back the curtain a bit on their vision for the future of enterprise communications. An initiative code named “Project Ansible” was ultim...
20 Jun 2013 Blog post
In my research around the convergence of social media and Big Data techniques that defines social media analytics, I initially deemed this notion of social media data mining both “amazing and frightening”. The amount and types of actionable information that could be divined from social media are actually quite staggering and can serve more than ju...
15 Feb 2013 Blog post
If there was one general theme that presided over my recent research on the voice and unified messaging market, it was that while voicemail usage has been fading over the years, there is still a requirement by most businesses to have a voicemail box associated with every user. In trying to understand the decline, conventional wisdom suggests that o...
06 Feb 2013 Blog post
I have heard this statement made in one form or another by countless traditionally hardware-focused technology vendors over the years, most recently by the players in the unified communications market. It is a simple statement to make, but represents a significant challenge. The migration to a software-based existence has far reaching implications...
18 Oct 2012 Blog post
Sometimes it takes a fire hose event like a trade show to remind those of us that follow the UC&C space where all of these wonderful productivity tools (VoIP, video and web conferencing) live: the enterprise network. All of those rich media streams of audio, video, and data content ride along the same network that carries everything else that keeps...
17 May 2012 Blog post
In a recent conversation with Alcatel-Lucent about their new OpenTouch Conversation app for the iPad, a simple comment was made in passing that has stuck with me for the last several days. The suggestion was made that the iPad was the right platform for their application, providing a “consumer-quality user experience, rather than the typical enterp...
29 Mar 2012 Blog post

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