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Bruno Tasco - Analyst Profile

Industry Analyst
Frost & Sullivan
Information & Communication Technologies

Summary

Functional Expertise

4 years of market intelligence expertise within the information technology areas. Particular expertise in:
-Conduction of in-depth market analysis and development of market forecasts for research studies and consulting projects
-Competitive strategy
-Managing and executing market researches
 

Industry Expertise

3 years in the information and communication technologies sector, with focus on services and security including:
-IT Services, including BPO and infrastructure markets
-Emerging Technologies, including Virtualization and Cloud Computing
-Competitive Intelligence Analysis
 

What I bring to the Team

•Extensive experience on sizing and forecasting markets, analyzing competitive landscape, interviewing end-users, and examining market behavior in Latin America.
•Daily contact with key industry participants.
Experience preparing executive reports crunching vast secondary and primary data analysis.
Creative approach and problem solving techniques to deal with strategically business cases.
 

Career Highlights

Market Analyst at Frost & Sullivan since 2011.
Previous related experience at:
-IDC – Latin America ICT Market Analyst
-Sterling Commerce – Marketing Intelligence
 

Education

Bachelor in Administration from FECAP, São Paulo, Brazil.
 
Articles published
 
Nearshore Americas, May 10, 2013
http://www.nearshoreamericas.com/latam-companies-outsourcing-infrastructure-management/
 
Nearshore Americas, June 25, 2013
http://www.nearshoreamericas.com/bring-device-bring-disaster-byod/
 
 


Areas of expertise
SALES LEADERSHIP
MARKET RESEARCH
COMPETITIVE INTELLIGENCE


Recent items from Bruno Tasco

Published: Nov 12 2014 Best Practices
Published: Nov 12 2014 Best Practices
Published: Oct 03 2014 Best Practices
When I was invited to participate at Microsoft Dynamics Convergence 2014 event held on March 4-7 in Atlanta to learn about their Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) portfolio I wasn’t fully sure about what to expect. How could Microsoft differentiate itself from competitors and how would the company address...
23 Apr 2014 Blog post
Increased Spying and the Complexity of Attacks Drive Security Investment
The managed security services market in Latin America, particularly in the Southern Cone, has not yet reached maturity and is in an incipient phase compared to developed countries. Competing in this segment is an important challenge for service providers. Innovative devices and platforms are increasing, and new participants are entering the market. The main offerings in the Latin American managed security services market are firewall/virtual private network, intrusion detection system/intrusion prevention system, and antivirus/antispam/content filtering. Authentication and penetration testing/assessment services continue to have lower demand and higher growth rates.
Published: Nov 27 2013 Market Research
Mature and New Business Models are Driving Data Center Service Investments
Market concerns for Brazilian IT infrastructure outsourcing services include the need for space (CAPEX), since companies are restructuring, and the need for more capacity to host infrastructure. Brazilian companies are also struggling to increase operational efficiency, reduce management complexity, and save in costs. The data centers have created a new business model and they work as strategic tools to help companies successfully address concerns in the market. With the rise of new business models based in cloud computing, there is also increasing demand of data center services to meet customer needs for more space, storage, and processing capacity.
Published: Nov 15 2013 Market Research
SAO PAULO, Brazil – One of the top priorities on the agenda of CIOs for 2013 is to offer mobile and collaborative solutions on a corporate level. This challenge has been raised as a consequence of the increasing number of executives using their personal devices within their work environment. This phenomenon that has been called within the market B...
02 Jul 2013 Blog post
A New Business Model for Adoption and Concept Knowledge Matures
Cloud computing represents the next step in the evolution of service delivery over networks. This market insight presents the results of in-depth interviews that Frost & Sullivan conducted with 91 medium and large enterprises concerning cloud computing adoption trends in Mexico. Issues covered in this insight discuss the market drivers and restraints for cloud computing services as well as enterprise perceptions of the cloud computing industry and its participants. The base year for this service is 2012.
Published: Jun 18 2013 Market Insights
Cloud Computing is Maturing in Terms of Concept Adoption and Knowledge
Cloud computing is a growing method of service delivery over a network. This market insight analyzes the results of in-depth interviews with 121 enterprises in Brazil in 2012. Market awareness and perceptions were gauged. Also, this study provides information on market drivers and restraints, and companies’ plans for investment in cloud services to 2014 are included. The models discussed include infrastructure as a service (IaaS), software as a service (SaaS), and platform as a service (PaaS).
Published: Jun 03 2013 Market Insights
Maturity and new business models are driving investments in Latin American datacenter services
The IT infrastructure outsourcing services market is becoming more mature in Latin America as some cultural restraints related to security and infrastructure issues are been addressed. Disaster recovery and storage are the faster growing markets, while co-location and dedicated hosting are more mature in terms of adoptions and for that reason have lower growth rates. New market opportunities and trends with cloud computing and new business models are stimulating the IT infrastructure outsourcing services market and several mergers and acquisitions have been witnessed in the region. The main market competitors in the region are IBM, HP, Unisys, Daycohost, Global Crossing, and Kio.
Published: Dec 14 2012 Market Research
Healthy Economic Conditions Fuel the Latin American MSS Market
Although the managed security services market in Latin America (in the Southern Cone in particular) has not yet reached maturity and is in an incipient phase compared to developed countries, competing in this segment is an important challenge for providers. New contenders appear every day, as do innovative devices and platforms. The main offerings in the Latin America Market are firewall and VPN; IDS, IPS, and Anti-Virus; Anti-Spam; and filter content. Authentication and penetration tests still have lower demand and because of that, higher growth rates. The main market competitors in the region are IBM, HP, Cipher, Arcon, Unisys, and NeoSecure.
Published: Nov 26 2012 Market Research
Maturity and New Business Models are Driving Investments in Datacenter Services in Latin America
The IT infrastructure outsourcing services market is becoming more mature in Latin America as some cultural restraints related to security and infrastructure issues are been addressed. Disaster recovery and storage is the faster growing market, while co-location and dedicated hosting are more mature in terms of adoptions and for that reason have lower growth rates. New market opportunities and trends with cloud computing and new business models are stimulation for the IT infrastructure outsourcing services market and several merge and acquisitions processes have been witnessed in the region. The main market competitors in the region are IBM, HP, Unisys, Tivit, Uol Diveo and Terremark.
Published: Nov 23 2012 Market Research

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