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Dan Rayburn - Analyst Profile

Principal Analyst
Digital Media
Information & Communication Technologies

Summary

Dan Rayburn is a Principal Analyst in the Digital Media Group at Frost & Sullivan. He publishes market data and analysis on many streaming media technologies and trends across mobile, broadband and last mile networks.

Dan Rayburn is considered to be one of the foremost authorities, speakers, and writers on streaming media technology and online video business models. An avid blogger, author and analyst, Dan is often referred to as the "voice of the industry" and has been quoted in more than a thousand news items by nearly every major media outlet over the past nineteen years. His blog (www.StreamingMediaBlog.com) is one of the most widely read sites for broadcasters, content owners, Wall Street money managers and industry executives in the online video sector. His articles have been published by the WSJ, CNN, GigaOm, Fortune, Business Insider, Gizmodo and he has been interviewed on Bloomberg, FOX, CNN, CBS, CNBC, and NPR amongst others. Due to his expertise in the content delivery market, he has also received invitations to speak as a witness at hearings by both the U.S. Senate and U.S. House of Representatives on topics pertaining to net neutrality, telecom mergers and content delivery architectures.

Dan is also an Executive Vice President for StreamingMedia.com, the industry's trade association group, and acts as their chairman for multiple conferences produced each year. Dan is also a sought after expert in patent cases involving video technologies and due to his military background, has been a technical advisor to various DoD agencies. Dan has been a guest lecturer and teacher at numerous academic institutions in the U.S. and abroad, has presented at more than a hundred conferences and has authored/co-authored eight streaming media related books that have sold more than 25,000 copies to date.

After serving in the United States Air Force and Air National Guard, Dan became a certified systems engineer working with Apple Computer and in 1996, he co-founded one of the first webcasting production companies in the industry. After helping to produce some of the largest webcasts on the Internet at the time, the company was successfully acquired for $70M by a large telecommunications provider during the tech bubble of the late nineties. Dan was also the Worldwide Director of the Streaming Media Division for the Globix Corporation, an Internet infrastructure and content delivery network provider headquartered in NYC.



Recent items from Dan Rayburn

Costs Drive Adoption and Content Owners cannot Afford the Bandwidth Costs Currently Assosicated with 4K Streaming
4K and HEVC are exciting and the direction the market is headed towards, until AV1 takes their place. However, vendors, content owners and the media need to have realistic expectations of what is possible with 4K streaming and utilize accurate estimates when it comes to bitrates, costs, efficiencies, and Internet speeds. Based on the HEVC testing that had been done in the market, and the data Netflix has presented around its 4K encoding, the bitrates will not get down to 10Mbps to 12Mbps in the near future.
Published: Mar 22 2019 Other
SSAI Improves User Experience, Protects Revenue, and Expands Reach through an Easy and Proven Integration Path
It is now more important than ever for broadcasters and publishers to deliver and monetize content across every type of device since content providers need to meet the expectations of their audiences and provide a linear television (TV) experience. SSAI, also referred to as dynamic ad insertion (DAI) or ad stitching, can help content producers meet these expectations. Without SSAI, content providers have to rely on client-side ad insertion (CSAI) using logic within a player or software development kit (SDK) to call an ad server like Doubleclick, SpotX, or AppNexus, etc. SSAI eliminates that call, as a result of which ad blockers are unable to detect and block third-party domains.
Published: Mar 13 2019 Other
The Distribution, Delivery, and Customer/User Support Costs are Drastically Different for Traditional Models and the Internet World
Although traditional broadcasting is concerned with covering fixed costs, the Internet world must focus on covering variable costs. The advantage of the lower start-up costs on the Internet is that businesses can be built to serve smaller audiences, both public and private. The disadvantage is that, on the Internet, the per-user costs to scale operations have driven countless companies out of business.
Published: Mar 13 2019 Other
Handling Manifest Manipulation at the Edge Offers Many Advantages Around Scale, Flexibility, and Intelligence
Many content providers are using manifest manipulation to personalize the video experience for each viewer. When a stream is requested, video and audio segments are accompanied by a manifest file that acts as a playlist and determines the playback order. The ability to change or customize the manifest dynamically, at a per-user level, opens up numerous opportunities to tailor the viewing experience. In the case of live video, a new manifest is delivered with each segment of video requested, allowing adjustments to be applied dynamically as viewing conditions change.
Published: Mar 13 2019 Other
Data-driven Animations have always been too Costly and Complex to do Well in a Live Broadcast Environment
Live OTT productions demand distinct graphic production tools, not systems that were created for broadcast. Despite the continual advancements in streaming video quality, comparatively little has changed in the web video production space – at least in terms of overlay graphics. OTT viewers either get the same graphics as the television feed (which are frequently too small to read on their tablet, desktop, or mobile device) or they get no graphics at all. The interactivity, customization, and personalization that the web already makes possible are lacking.
Published: Dec 24 2018 Other
Africa's ISPs are being Squeezed by Consumers Who Demand Lower Broadband Pricing While Comsuming More Video at Higher Quality
Local ISPs in Africa can’t keep the pipes open without OTT content giants contributing pro-rata to the finances needed for the network upgrades that are required to deliver their content at the quality they expect. ISPs expect the free ride to come to an end for such OTT giants, especially in markets like Africa where broadband infrastructure is not mature or pervasive, and enormous build-outs are still required to connect millions of households that want a high-quality VOD experience.
Published: Dec 24 2018 Other
Live Streaming has some Inherent Challenges that Impact Infrastructure Requirements Differently than Traditional VOD Delivery
There is plenty of market interest in how edge computing can be used to deliver next generation OTT viewing experiences with low latency. Traditional HTTP streaming formats such as HLS and MPEG-DASH have gained wide acceptance, making it relatively easy to reach viewers on almost any viewing device at global scale. However, these formats have significant limitations when used in traditional live streaming workflows, including slow startup, stream latencies, and latency drift over time. By utilizing edge compute resources, new methods and formats are emerging to address these limitations and improve the experience for viewers and content distributors.
Published: Dec 24 2018 Other
Any Solution to the OTT Capacity Gap Will, First and Foremost, Need to Address the Needs of the Global Wireless Streaming Consumer
One of the challenges facing the market today is the OTT capacity gap – the looming challenge of delivering streaming video to consumers when the performance improvements of current streaming video technology are fading as market demand for delivery capacity is skyrocketing. Promising new hardware technologies such as 5G and SPUs can be configured and deployed to help solve the OTT streaming video capacity gap. The main driver of the capacity gap is the incredible growth in streaming video, which is also becoming more and more of a mobile data phenomenon.
Published: Dec 24 2018 Other
New vendors in the Market are Taking Products from the Private Networking Space and Using it to Solve Problems with the Public Internet
For the past 20 years, CDNs have dominated the content delivery space when it comes to delivering video on the Internet. Third-party CDNs focus on layers 4-7 in the OSI stack which includes things such as caching and TCP protocol optimization. For ultra-low latency applications, layers 4-7 do not help, which is why many CDNs are looking at other technologies to assist them with delivering video with only a few hundred milliseconds of delay. For the delivery of real-time applications, there is a debate as to whether a private core with optimal routing on layers 2-3 is needed to truly succeed with low-latency delivery.
Published: Sep 28 2018 Other
Media and Broadcast Companies are Witnessing Attacks by Bots and Need a Strategy to Address this Rapidly Growing Challenge
Bots are creating problem for all segments of the online world, including the media. Publishing and broadcast industries and companies have to ask themselves, what impact are bots having to their business and what is that costing content owners. Bot mitigation is one of those technologies that typically fall under the security heading of CDNs that offer it as a feature of a larger suite of services. It hovers around the edges of the application security space, but it is unclear if it is just another sub-segment of application security.
Published: Sep 28 2018 Other
Frost & Sullivan has just released a new white paper entitled “Mobile Video Distribution on Android: Challenges, Opportunities and Solutions“, which is sponsored by and includes mobile video usage data from Ooyala. The paper discuss how due to so many new devices coming to the market each year, running a multitude of different OS versions, content...
03 Feb 2014 Blog post
Google has just launched something new called the “Google Video Quality Report“, which ranks ISPs based on how well they deliver YouTube content. It’s an interesting website as Google also takes the time to explain, via simple diagrams, how video gets to consumers and the factors that can affect the quality of the video they receive. Right now the...
03 Feb 2014 Blog post
I’ve read just about every piece on the web about Verizon’s plans to acquire the OnCue assets from Intel, and the one question I haven’t seen anyone answer is, what exactly is Verizon getting for their money? What are OnCue’s “assets”? Intel has never been very open with regards to OnCue from a product or technology standpoint and as a result, no...
03 Feb 2014 Blog post
When vendors and industry executives go to a show like CES, none of them seem to be satisfied to talk about what they are doing now. Almost always, they want to talk about the future and something more exciting and for this year, it’s all about 4K. All week we’ve seen companies talking about the role HEVC plays with 4K, improved compression, highe...
10 Jan 2014 Blog post
On Monday, Brightcove announced they have entered into a definitive agreement to acquire privately held Unicorn Media at a deal valued around $49M. Unicorn will do between $8-$9M in revenue for 2014, so they are getting a valuation of about 6x 2014 revenue, on a business expected to lose $12M next year. The deal consists of approximately 2.9M shar...
10 Jan 2014 Blog post
Over two years ago Limelight Networks acquired Clickability, a SaaS provider offering a web content management platform targeting media publishers. The purchase by Limelight was an effort to try to diversify their revenue away from pure CDN services and get more revenue from cloud based services. But the web content management business is a tough...
26 Dec 2013 Blog post
When Verizon announced the news of their intent to acquire EdgeCast, naturally a lot of outlets picked up on the story and published their thoughts on the proposed deal. While some will have different options on what they think it means for the companies involved, the competition and the industry, there were too many pieces published that got many...
26 Dec 2013 Blog post
This week, CDN provider NetDNA announced it would no longer operate two different brands in the market and will consolidate their NetDNA brand into a new name called MaxCDN Enterprise. This is a smart move by the company as the two brands were causing some confusion amongst customers. With one brand, and now one focus, the company will no longer h...
26 Dec 2013 Blog post
Citrix has acquired privately held Skytide, an analytics platform used by content delivery networks and service providers to collect real-time analytics and reporting for traffic distribution, capacity utilization and bandwidth billing. Terms of the deal are not being disclosed and I haven’t heard any numbers mentioned but if I remember correctly,...
15 Dec 2013 Blog post
With Verizon’s announcement of their intent to acquire CDN provider EdgeCast, naturally many are asking me what this means for Akamai and their CDN business. This deal has a negative impact on Akamai in a couple different ways, from a revenue and product standpoint, but the impact to Akamai won’t be felt overnight. We also have to keep in mind tha...
15 Dec 2013 Blog post
This morning Verizon announced an agreement to acquire privately held CDN provider EdgeCast Networks in a deal that is expected to close early next year. I’ve spoken to both companies about the deal and while neither side can comment on the value placed on EdgeCast, I hear it is close to $400M. EdgeCast was on track to end this year with $100M in r...
15 Dec 2013 Blog post
Over the past few days, I’ve been watching and personally using a lot of the major online e-commerce sites and so far, it seems most have done a good job of having their infrastructure ready for this year’s online shopping crush. I haven’t seen anyone on Twitter or Facebook complaining about any website problems with any of the big guys and I’ve us...
15 Dec 2013 Blog post
Last week the inventors of a new device called Airtame contacted me to let me know they were about to launch funding for their device on Indiegogo. In the past five days, they have raised nearly $95,000 of their $160,000 goal, (as of Nov. 30th they are now at $144,000) for a device that allows you to display your computer screen and sound (Mac, Win...
15 Dec 2013 Blog post
On Tuesday Amazon announced they had added more functionality to CloudFront in a demand from commerce and retail customers. CloudFront has added support for five additional HTTP methods, including POST, PUT, DELETE, OPTIONS and PATCH. This means customers can not only download content using Amazon CloudFront, they can now also upload content to or...
19 Oct 2013 Blog post
Four months ago, I blogged about a new startup in the content delivery space called Instart Logic. Since then, I’ve gotten a lot of questions about how their technology works and how it compares to other CDNs in the market. These days, many find it hard to know exactly what kind of content delivery and acceleration services vendors offer, as many o...
19 Oct 2013 Blog post
Consumers using ISPs that aren’t in Netflix’s Open Connect program, have to date, been shut of out getting Netflix’s best video quality, dubbed “SuperHD”. But starting today, Netflix announced that all consumers can now get SuperHD quality, on limited devices, even if their ISP doesn’t participate in Netflix’s Open Connect initiative. Netflix only...
19 Oct 2013 Blog post

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