Rob Arnold - Analyst Profile
I am based in metro-Atlanta, GA, U.S.A. and have been involved in some facet of telecommunications industry for 20 years.
A primary focus of my research is to uncover how next-gen technology is enabling new ways of working, how professionals will collaboration using these tools and what the future work environment will look like.
Experience base covering a broad range of sectors, leveraging long-standing working relationships with leading industry participants’ Senior Executives. Areas of focus include:
What I bring to the Team
- Areas of expertise
- SALES LEADERSHIP
- MARKET RESEARCH
- COMPETITIVE INTELLIGENCE
Recent items from Rob ArnoldFinding the Best Fit When Moving to Cloud UC SolutionsHosted Internet Protocol (IP) telephony and unified communications and collaboration (UCC) services represent a fast-growing segment in the broader cloud communications market. User adoption is rapidly accelerating; at the same time businesses struggle to manage increasingly complex UCC environments and look for more flexible technology consumption models. In response to growing customer demand, many well-established and emerging providers have launched and continually enhance compelling hosted IP telephony and unified communications-as-a-service (UCaaS) offerings. It is critical for business decision makers to thoroughly assess available solutions in order to make sustainable investments that best address their evolving needs. Many business leaders are acknowledging the benefits of outsourcing communications solutions management to an expert third party and are considering a switch to hosted IP telephony and UCaaS. However, limited understanding of specific product capabilities and little provider differentiation are causing confusion among business decision makers and slowing hosted services adoption. Furthermore, providers are constantly developing their solutions and changing identity through M&A, which makes it even harder for business IT decision makers to quickly and easily identify the best fit for their organizations. This buyers’ guide discusses key market and technology trends in the hosted IP telephony and UCaaS market and provides in-depth provider and solution analyses along with specific customer recommendations.
Published: Jul 15 2016 OutlookSuccessfully Implementing UCC in Every Tier of Your OrganizationThis Market Insight details how end-user organizations can effectively right-size their unified communications and collaboration deployments throughout the strategic value tiers of their business and workforce in order to successfully address changing business and user demands. Enterprises have both tactical and strategic opportunities to efficiently satisfy employee requirements across the organization's environment. Next-gen as as well as applications percieved as utility each have a role in successful deployments. Published: Apr 04 2016 Market InsightsAccelerating Cloud Adoption will Deter Premises-based UCC DeploymentsAfter years of provider initiatives, the UCC industry is finally moving in earnest toward software, services, and cloud architectures. Millennials, mobility, social, and BYOT continue to drive technology development in the quest for improved user adoption of UCC. Integration with business applications is a key focal area as UCC vendors strive to deliver greater ROI. Analytics is becoming increasingly important to prove the business value and effect of advanced UCC tools. This study identifies key UCC trends in 2016 and beyond. Market participants can use the findings of this study to develop more sustainable business strategies and accelerate growth. Published: Feb 23 2016 OutlookMarket Shifts Call for a Broader Skill Set and PortfolioThe enterprise communications market is transitioning to a blended ecosystem of services and software-centric platforms deployed on the customer premises. The range of components that can be part of the UC stack is also expanding. Channel partners must possess broader skill sets than their telephony-centric predecessors. They must recognize that they are partnering into a technology ecosystem which gives them access to supply more of the UC stack to customers and augment their skills, services and portfolios through other ecosystem members. Published: Mar 17 2015 Market Insights Published: Nov 14 2014 Best Practices Published: Apr 26 2014 Best Practices Published: Mar 06 2014 Best PracticesIncreasing Awareness and Improving Value Propositions are Driving AdoptionAdoption of enterprise social networking is not as nascent as many casual observers of the market would perceive. Adoption is already widespread, with market share highly concentrated among the top five providers. To the benefit of enterprise customers, providers are adding value to their solutions in order to compete better, including bundling and integration with business software and infrastructure, deployment options, customization capabilities, low-cost or free subscriptions, high-touch service support, and depth of features. As more value is added, enterprise social networking is ever-more capable of truly transforming how collaboration takes place within business work flows. Published: Jan 13 2014 Market Research Published: Nov 14 2013 Best PracticesTransformational Force or a Market ByproductMicrosoft’s portfolio development and strategic direction have been in line with the greater momentum in the evolution of the enterprise communications industry. More important, the company has driven certain key aspects of this evolutionary process. This report evaluates the current competitive position of Microsoft Lync and discusses where Lync-based solutions will stand in coming years. The study also assesses the impact of Microsoft Lync on channel and technology partners and competitors. Published: Oct 30 2013 Market InsightsIn the months since InfoComm this past May, startup cloud video conferencing infrastructure provider Pexip has quickly established a market presence. The privately funded company was founded in 2012 by ex-Tandberg staff, including execs, programmers, sales, marketing and other personnel. It was at InfoComm that Pexip had its coming out party. The... 28 Oct 2013 Blog postIn my job I attend a number of Web conferences each week with different groups of people and using a variety of different conferencing platforms. Quite often valuable time is wasted as the organizer, host or presenter is disorganized or struggles to invoke the appropriate features at the right time. According to a recent Frost & Sullivan decision... 03 May 2013 Blog postThis week Microsoft held Lync Conference 2013, its first ever conference dedicated to Lync. It was a forum for Microsoft to showcase Lync successes to date and to lay out some future initiatives. Already a lot has been Tweeted and blogged about the event. Because my 18-month old daughter has me thinking from new perspectives, I decided to blog my... 25 Feb 2013 Blog postThe virtualization hype-cycle in enterprise UCC markets is nearing a climax. In the realm of UCC, the use of virtualization technologies aims to reduce the costs associated with hardware and to unlock operational efficiencies enabled by the centralized command, control and resource optimization of cloud computing. From a high-level, server virt... 15 Feb 2013 Blog postMicrosoft has been in the tech industry news a lot lately as it reinvigorates its play in the mobile device market. There is no doubt that competition is good. Competition keeps the top vendors honest, keeps prices in check and keeps innovation moving forward. Apple dominates both the smartphone and tablet markets. Android devices are now the sec... 21 Dec 2012 Blog postToday I attended a Polycom Experience Event, which took place at the company’s Atlanta executive briefing center. The event was organized to provide customers and partners details about the many product and service advancements Polycom made in October. Approximately 300 people joined, including those at a dozen Polycom sites, from the US and Canada... 11 Dec 2012 Blog postLast week, I headed to Orlando to attend ShoreTel’s annual partner conference. I have not missed a ShoreTel Champion Partner Conference since the company began inviting analysts several years ago. These meetings are a great chance to spend a couple of days fully immersed in everything ShoreTel, with excellent access to ShoreTel executives, employee... 13 Nov 2012 Blog postOn October 8th a select group of industry and financial analysts spent the morning at NASDAQ in New York City’s Times Square, where Polycom CEO Andy Miller rang the bell to open NASDAQ trading. The ring of the bell launched Polycom Strategy Day. Leading up to the event Polycom generated a lot of buzz in the UC&C industry by teasing the market with... 10 Oct 2012 Blog postAs a Unified Communications (UC) Industry Analyst and full-time teleworker, I don’t know how I let National Telework Week slip by last month without blogging about it. Maybe it’s because 2012 was merely the second year that National Telework Week was observed. But most likely it’s because teleworking is a routine practice for me. Still, teleworking... 24 Apr 2012 Blog postNow that Enterprise Connect has come and gone, I’m comparing notes with other attendees and fielding inquiries from colleagues and clients alike about my thoughts on the UC market’s biggest showcase event. A couple of years ago, the then-called VoiceCon event was aptly renamed Enterprise Connect as it became obvious that the enterprise communica... 30 Mar 2012 Blog postJust before the turn of the New Year my colleague Roopam Jain (@Roopamjain) and I published a research report forecasting the adoption of software-based desktop videoconferencing among enterprise users. Login to read it here: Global Desktop Videoconferencing Market. For the purposes of this report, Frost & Sullivan defines desktop videoconferencin... 08 Mar 2012 Blog postAvaya announced this week the global availability of Flare Communicator for iPad. The solution makes the Avaya Flare software experience (Avaya Aura UC&C applications) available from iPad. In addition to the Avaya Desktop Video Device (ADVD), iPad is now the second endpoint with such capabilities in Avaya’s lineup. Avaya Flare Communicator is avail... 27 Jan 2012 Blog postThe answer is… not exactly. IBM has announced no plans to discontinue any of its current UC products or to end any of its partnerships with other UC providers. That said, the company is now devoting greater emphasis and resources toward other opportunities in the enterprise communications market. Since the early days of UC in the mid-2000’s IBM ha... 20 Jan 2012 Blog postWe recently wrapped up a Market Insight on next-generation UC architectures. The study specifically focuses on enterprise session management solutions. Please watch for it to be published in coming weeks. For purposes of the study Frost & Sullivan defines session management solutions, or architectures, as those that incorporate premises-based SIP... 29 Aug 2011 Blog postThe concept of "social" is everywhere in consumer markets and after social networking gained immense popularity there social tools have leapt into the enterprise. There's a lot of confusion in the market about the difference between social media and social business, which is far from synonymous. A social business strategy can employ social media... 02 Aug 2011 Blog postPolycom Solidifies Microsoft Relationship with CX7000 Room Video Conferencing Purpose-built for LyncBy Rob Arnold and Roopam Jain Developed under codename “Rally”, the CX7000 Unified Collaboration System http://bit.ly/qf0yoK will help to round out the group collaboration offerings within Polycom’s portfolio of CX endpoints optimized for Microsoft Lync http://bit.ly/pkIhQ1, which already includes the CX5000 Unified Conference Station with 360 deg... 18 Jul 2011 Blog post