Jeff Cotrupe - Analyst Profile
Global Program Director
Stratecast | Frost & Sullivan
Information & Communication Technologies
- Helps companies achieve their goals and dreams through competitive intelligence, business development, sales, and product marketing & management
- Has conceived, designed, named, and launched 20 products and companies including Stratecast
- 50+ personal branded Web venues; thousands of Google, Bing, and Yahoo! search results
Big Data, analytics, and business intelligence (BI) incorporating these component areas:
- Big Data & Analytics Core Products and Services
- Business Process and Strategic Analytics
- Customer Experience, Marketing, and Sales Analytics
- Mobile, Retail, and Location Analytics
- Social and Site Analytics
Operations/business support systems (OSS/BSS); Cloud; enterprise IT management
- Research Director at global research & consulting firm Gartner (NYSE: IT): built and led at that time world’s #1 OSS/BSS/SI research & consulting service
- Director Strategic Marketing at ADC Telecommunications (now TE Connectivity):
- Helped put $10M OSS vendor CommTech on map; led to $185.5M acquisition by ADC
- Launched FastFlow ASP™: first ASP-hosted telecom software and forerunner of Cloud
- Master of Business Administration: University of Maryland University College (UMUC)
- Bachelor of Arts, Communications, double minor Marketing/Journalism: Auburn University
- Cloud University Certified Professional: Rackspace
- Member Demystified’s Analysis Exchange
- Radio Telecommunications: Federal Communications Commission (FCC)
- Advertising Agency Management: Young & Rubicam | Accredited BingAds Professional
- Areas of expertise
- CORPORATE STRATEGY
- MARKET RESEARCH
- COMPETITIVE INTELLIGENCE
Recent items from Jeff Cotrupe
Challenges to the predicted runaway success of IoT loom large. This is, in part, because IoT is still a relatively new phenomenon, and because not all businesses have “things” to manage. Stratecast, however, asserts that among those who do, there were three primary reasons for the sparsity of IoT-ready respondents: 1. The lack of a clear, compelling return on investment (ROI) story about the benefits IoT can deliver. 2. Knowledge gaps between the market hype surrounding IoT and a true understanding of what it takes to deploy IoT. 3. Uncertainty over the value to be obtained from yet another data stream. This report analyzes the challenges that these factors represent, and illustrates how they are being met—in part, through named customer case study snapshots that illustrate both qualitative and quantified ROI resulting from IoT deployments.
|Published: Jan 15 2016||Stratecast|
Although IoT is still coming into focus for many, it already connects more than nine billion devices worldwide; over the next five years, that number is expected to grow to between 20 billion and 50 billion devices. In 2025, IoT is expected to create between $4 trillion to $11 trillion in economic benefits globally. IoT is a logistical and economic force to be reckoned with, and something that every organization needs to have a strategy with which to address it. The focus of this initial IoT-focused Stratecast report is to: --Discuss Stratecast’s 2015 BDA Survey findings with regard to IoT --Establish what a typical IoT structure looks like --Analyze issues and hard truths about IoT --Discuss places where IoT is having an impact --Provide perspective on the future of IoT
|Published: Dec 16 2015||Stratecast|
By 2025, the combined value of IoT technologies could reach more than $6 trillion. So, it would seem imperative that the market understand what Big Data, AI, and machine learning are, and how they can work together. This Stratecast report briefly discusses exactly that, and presents results that a growing number of organizations are achieving, and are gearing up to achieve, by harnessing their combined power.
|Published: Dec 09 2015||Stratecast|
This SPIE report briefly discusses the patchwork of remedies that have been devised by governments and industries with the stated intent of protecting data privacy. It then presents approaches that may get to the heart of the matter through privacy solutions based not on industry action or government legislation, but on technology.
|Published: Oct 02 2015||Stratecast|
This report asserts that real-time analytics is not “settled science.” It is not a foregone conclusion that every company needs and can afford real-time analytics in all areas of the business. There is also not, at this time, one shining example for all to follow in deploying it; but, instead, several models. Therefore, this report explores these and other issues and challenges surrounding real-time analytics; cooperative industry efforts that are addressing many of the challenges it poses; major providers who are deploying it; and the benefits that are accruing to their customers.
|Published: Sep 17 2015||Stratecast|
Google’s Waze Crowdsourced Traffic and Navigation App is a Hit, But How Does It Impact Privacy, the Law…and Google Maps?
This Stratecast SPIE report discusses key capabilities and benefits of the Waze app, and analyzes those impacts.
|Published: Jul 17 2015||Stratecast|
This Stratecast report makes the case for why a truly comprehensive approach to retail analytics needs to transcend the rudimentary data points retailers have been settling for, up to now; and instead needs to support the end-to-end data requirements of retailer-as-enterprise; including executive management, store operations, store design and layout, merchandising, display, marketing, and loss prevention.
|Published: Jun 30 2015||Stratecast|
Advertisers Need Ways to Cut Through the Clutter and Engage Users; Can Motion Ads Shake Up the Market?
This Stratecast SPIE report analyzes some of the issues that brands face in trying to reach mobile consumers; and a new method of doing so, which, based on early returns, appears to hold promise.
|Published: Jun 19 2015||Stratecast|
This Stratecast report analyzes various opportunities for using digital technologies to deliver better results for banks and financial services providers. It discusses challenges that FSS digital marketers face, and opportunities for meeting these challenges: making better use of digital data; optimizing engagement across channels and devices; and improving customer acquisition processes by personalizing offers and messaging—all to reach their ultimate goals of revenue growth and retention.
|Published: Jun 16 2015||Stratecast|
The ability to leverage Big Data to enhance business operations is having a major impact on every vertical in both the public and private sectors. One industry where Big Data appears poised to have a profound effect is the automotive industry. Frost & Sullivan asserts that automotive industry strategies driven (or at least informed) by Big Data and analytics will deliver approximate annual financial benefit—combining cost-savings and incremental revenue—of up to $800 per vehicle.
|Published: Jun 09 2015||Stratecast|
WOW. What happens in Vegas: I’m writing about it, and analyzing it. Ok, before anyone goes scrambling for legal counsel and/or relationship counsel-ing, what I’m analyzing is Sitecore Symposium 2014 in Las Vegas: a slickly-produced conference with, I’m guessing, judging by the chock-full keynote hall, +/- 2,000 attendees. The event featured multi...
|27 Oct 2014||Blog post|