Digital Media

Mukul Krishna

Mukul Krishna is a management consulting and analysis professional specializing in technology markets with a focus on digital media. Specialties: Return on Investment for emerging technologies, Cost benefit analysis over legacy systems, Market entry and growth strategies, Industry forecasting and analysis, Mergers & Acquisitions, Business/Competitive Intelligence, Gap Analysis.

Mr. Krishna is responsible for the digital media practice at Frost and Sullivan. He is recognized as an expert and thought leader in the digital media industry and a trusted advisor to C-Level executives with deep domain knowledge and functional skill sets to tackle complex business challenges. He has analyzed, consulted, written, managed projects and presented extensively on the entire digital media ecosystem spanning content creation, management and delivery to analytics and content monetization for both enterprise and media & entertainment markets. Mr. Krishna has over 20 years of management consulting and industry expertise, which include engaging executive teams within the information and communication technologies industry to design, manage and execute on growth strategies.

Top Mentions:

Financial Express: Digital Transformation is not an IT Project but a Business Imperativ

Dan Rayburn

Dan Rayburn is considered to be one of the foremost authorities, speakers, and writers on streaming media technology and online video business models. An avid blogger, author and analyst, is often referred to as the “voice of the industry” and has been quoted in more than a thousand news items by nearly every major media outlet over the past twenty years. Blog (streamingmediablog.com) is one of the most widely read sites for broadcasters, content owners, Wall Street money managers and industry executives in the online video sector.

Articles have been published by the WSJ, NYT, CNN, Huff Post, Fortune, Business Insider, Gizmodo and has been interviewed on Bloomberg, FOX Business, CNN, CBS, CNBC, and NPR amongst others. Due to expertise in the content delivery market, has also received invitations to speak as a witness at hearings by both the U.S. Senate and U.S. House of Representatives on topics pertaining to net neutrality, telecom mergers and content delivery architectures. A sought-after expert in patent cases involving video technologies and due to military background is a technical advisor to various DoD agencies. Has presented at more than a hundred conferences and has authored/co-authored eight streaming media related books. Founded one of the industry’s first live webcasting production companies, sold to telecom provider for $70M in the dot com era.

Top Mentions:

Wired: An App That Lets You Watch All Your Movies In One Place—Finally
Wired: Want A Look At Netflix’s Future? Follow The Anime

Videos:

Interview CNBC: Apple will sell more iPhone X models than Iphone 8 line
Interview CNBC: Roku’s ultimate

Melody Siefken

Functional Expertise

Experienced in public relations strategies, event planning, content writing, video production, and broadcast performance. Particular expertise in:

• Digital marketing tactics
• Digital media technologies
• 2 years Digital Transformation industry research (primary and secondary)
• Public Speaking

Industry Expertise

Domain experience in Media & Entertainment  markets. Key areas include Non-linear Editing Software, Transcoding and Encoding for Broadcast and Enterprise, Video Managed  Services,  B2B eCommerce Platforms.

What I bring to the Team

• Strong people skills
• Creative approach to problems
• Ability to understand client requirements and deliver optimum solutions
• High-level research, writing, and presentation skills
• Exceptional writing skills in smaller and larger formats
• Eye for detail

Career Highlights

• Helped key Frost & Sullivan clients across enterprise and M&E markets with product roadmap and strategy development.
• Generated significant revenue for Frost & Sullivan through Best Practices deliverables
• Before Frost & Sullivan, content planning experience in communication objectives and large event planning with external and internal marketing tactics.

-National Frozen & Refrigerated Foods Association (Harrisburg, Pennsylvania)

-WGTY (Gettysburg, Pennsylvania)

-York College of Pennsylvania, Public Relations Director (York, Pennsylvania)

Education

B.A. in Mass Communications and Public Relations from York College of Pennsylvania in York, Pennsylvania

Robert Cavin

Functional Expertise

• Over 10 years consulting experience, including competitive analysis, drivers and restraints, market forecasts, new market opportunities, on-site workshops, and strategic recommendations in dozens of client engagements with particular expertise in:
• -Advanced electro-mechanical systems, including computer-aided design and engineering information management
• -Automotive infotainment/navigation/telematics applications and operating systems, including vehicle development
• -Best practices in the digital media industry for retaining Pay TV customers and minimizing churn, selecting encoders and middleware, and evaluating over the top streaming services, including monitoring & compliance solutions
• -Functional decomposition and alternatives analysis for designing and integrating features into products and services.
• -Market and trend analysis of smartphones, tablets, computers, media streaming devices, and video game systems

Industry Expertise

• Over 15 years prior industry experience in product, software, and web development. Experience covers a broad range of technology markets, including digital media workflows, smartphones, tablets, pay TV encoders, streaming services, video on demand, monitoring & compliance solutions, and video production hardware. Industry experience includes:
-Design Engineering, Product Marketing, and Product Planning

-Digital and Physical Prototyping, including 3D Printing, for Vehicle Design

-Developing custom computer-aided design software, including custom database

-Designing dozens of client websites, including digital asset management and web hosting

What I bring to the Team

• Engineering and product design background with real world knowledge of electro-mechanical and software development
• First-hand experience in small business website development and digital asset management
• Technical insights into emerging industry trends, hardware, software, and web-based
• Early adopter of digital media, hardware, software, and web-based technologies

Career Highlights

• Consulting for dozens of Fortune 500 companies to help make them make business and product decisions
• Developing a computer aided design process for virtual prototyping and design reviews, saving tens of millions of dollars
• Receiving IBM Invention Disclosure for the design of a printed circuit board testing mechanism

Education

• BS Mechanical Engineering, The University of Texas at Austin

Anisha Vinny