Digital Media
Frost & Sullivan’s Digital Media group is one of the best recognized and well established consulting practices in the world. The team has been working closely with vendors, channel partners, standards bodies, and end-user groups for close to 20 years.
Frost & Sullivan defines a digital asset as any piece of digital information that has an implicit or explicit business value associated with it. Our coverage spans the entire ecosystem from content creation all the way to consumption not just for media & entertainment markets but also the rapidly transforming digital enterprise.

Enterprise Digital Transformation

Digital Marketing

OTT

Broadcast, Pay TV and Post Production

ED Tech
Digital Content Explosion and Convergence are Driving Industry Growth
Frost & Sullivan was founded on the simple premise that research should enable decision-makers to use marketing information in more innovative and meaningful ways. With this objective in mind, the company developed a comprehensive range of research services and state-of-the-art analytical tools. Frost & Sullivan has continued to grow, adapt, and innovate to meet the challenges and opportunities of today’s ever-changing business world.
The Frost & Sullivan digital media coverage provides clients with coverage of the following end-user markets as applicable and not limited to:
- Media & Entertainment: Broadcast, Digital Terrestrial Transmission, Cable, IPTV, DBS, Mobile, Post Production, Over The Top Broadband, Publishing, Advertising
- Enterprise: Retail, Manufacturing, Financial Services, Life Sciences and Healthcare, Information and Communication Technology, Government, Education
We help our clients understand the implications of digital media trends to their current product / service portfolio and the changing business imperatives driven by the digital agenda. We have worked extensively with key stakeholders throughout the digital media value chain – vendors, system integrators, value added resellers, key end-user organizations, and industry thought leaders – and helped them to evaluate diverse elements such as mobile, cloud, social, analytics, and advertising.
We do this through tailored and customized consulting work and strategy workshops. Projects typically involve several phases – discovery, inform, evaluate, analyze, develop and implement a business plan and growth strategy. We use our research and industry experience coupled with well-defined tools and techniques, tailored and developed by Frost & Sullivan, to manage and deliver these projects. We specialize in running growth workshops with our clients, which help us take a client’s cross-functional team from information to strategy implementation.
Frost & Sullivan’s Digital Media team can support your organization in each of the following areas:
- New product and services solutions: We can support you in developing and launching new digital media products and services.
- Business model: Detailed advice on the creation of viable business models – for both Enterprises and Media & Entertainment clients – towards products/services that range from content creation and management to delivery.
- Innovation & technology: Support vendors and media companies in understanding the potential of new technology to enhance their existing business or its disruptive capabilities.
- Customer analysis: “Voice of customer” assignments focusing on attitudes towards specific digital media implementation scenarios in both the Enterprise and Media contexts.
- Branding & positioning: Support through an integrated marketing platform to launch your digital media products and services and associated branding initiatives.
- Statistical analysis & forecasting: We have a solid track record in forecasting future market potential and uptake rate analysis for a range of digital media products and services.
Advisory services projects include:
- Helped a leading Global Advertising Agency assess the viability of making an investment in the online video analytics and measurement market
- Performed a country-wide analysis and market entry strategy on the retail vertical for a leading provider of semiconductors and computing solutions
- Developed the ideal VOD portfolio and pricing strategy for a major Telco and IPTV services provider in the US
- Supported a major TV manufacturer by guiding them with their geographic expansion ambitions in the European digital signage market
- Helped one of the largest Advertising Agencies in the world on a build/buy/partner strategy for Online Video Analytics
- Developed benchmarking analysis to help a major broadcast equipment manufacturer to make an acquisition decision in the Online Video Platform space
The workshop can be flexible around your needs – we can attend your strategy day or workshop as an external expert keynote speaker. Or we can provide comprehensive facilitation of a workshop to ensure your delegates are fully engaged in strategy development. We have expertise in Enterprise Digital Media & Big Data, Post Production, Broadcast & Pay TV, Digital Marketing, TV Everywhere and OTT Streaming. We have analyzed mega trends that impact this industry to help your team discover opportunities that meed the unique needs of the various departments. Tapping into our experience in strategy development, planning and implementation will allow you to gain a competitive advantage.
The third party credibility is always important. Frost & Sullivan does a good job at providing the number of qualified leads that they promise, and their appointment setting service is great
–Manager, Fortune 500 Telecommunications Services Company
I was able to hear innovative ways to implement new technologies and understand the real issues associated with their adoption. I could network with senior business leaders who shared the same issues and challenges and I could speak candidly with key suppliers to determine if their products were a good fit for us to meet our business challenges.
–CIO, Fortune 500 Automotive & Transport Company
GIL 2015: Silicon Valley was the most insightful event I have attended within the last 10 years.
–Fabian Weber, VP Innovation and Business Development, Northwire, Inc
Meet Our Team
Engage with our industry experts and learn more about our process of identification, evaluation, go to market strategic planning and implementation emphasis on managing the transformation journey that lies ahead.

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