Tablets devices in Asia-Pacific: Worming their way into the Enterprise

Published: 19 Mar 2012

Most enterprises are aware of the business benefits of mobility and its contribution to business innovation, growth, and profitability. However, a new set of business drivers are forcing enterprises to adopt new solutions and technologies and integrate them into their information technology (IT) strategy. Some of these drivers include increasing employee productivity, attracting and retaining key talent, allowing employees the flexibility to work away from office, and increasing communication with customers and partners.

A steady adoption of Internet protocol (IP) telephony and other unified communications applications such as unified messaging and conferencing over the years has provided enterprises with cost savings, increased communication among employees, and faster decision-making. Although such mobility solutions have been able to deliver benefits of increased collaboration and communication, tablet devices are ushering in the second wave of growth in enterprise mobility.

Able to strike a balance between the usability of a laptop and the portability of a smart phone, a tablet has the ideal form-factor for on-the-go use in enterprises. Tablets take unified communications to another level by providing the mobility that smart phones were not able to do earlier.

The market opportunity for enterprise tablets in the Asia-Pacific region is expected to be around $28 million in 2011. Frost & Sullivan defines market opportunity as revenue derived from both corporate-owned and employee-owned devices. This market is expected to grow at a compounded annual rate of 27 percent (Figure 1) over the next five years. The growth is mainly attributed to enterprises being more comfortable in allowing tablets into the corporate environment as they slowly realize the benefits of tablet deployment. In the near term, Australia, Japan, and Singapore are expected to be the main drivers of enterprise tablet sales, with South Korea and Taiwan becoming "major opportunities" towards the middle to end of the forecast period.

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