Published: 16 Nov 2012


The Indian mobility market is one of the world’s largest and fastest growing; home to over 900 million mobile subscribers, Indian telecom industry has witnessed staggering and relentless growth over the past decade. Contribution of the telecom sector to the overall GDP grew from 1.5 to 3 percent between 2005 and 2010. It has become the third-largest sector in attracting foreign direct investment (FDI), accounting for more
than 8 percent of the cumulative FDI inflows during the period. Not only is the market more dynamic but it largely remains untapped for services and applications beyond voice.

The sector has had its share of challenges in terms of regulatory hurdles, spectrum allocation, hyper competition leading to low Average Revenue Per User (ARPU), lack of infrastructure and underpenetrated rural areas. These challenges notwithstanding the recent spate of developments have been quite revolutionary and make the market particularly attractive as it saw emergence of Smartphone, 3G enabled handsets, and introduction of next generation networks


Mobility has revolutionized the way we communicate, stay connected, and do business. Increasing penetration of mobile and Internet services and proliferation of utility services like e-governance, mobile education, health, and banking have actively helped bridge the divide between rural and urban India.

Emergence and successful adoption of such value added services (VAS) have been made possible by a host of factors. Some key trends and recent developments responsible for growth in the sector are:

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