The Escalating Opportunity for OTT Services in the Enterprise Market

How can OTTs Establish Sustainable Revenue Models?

Published: 5 May 2015


The telecommunications industry is characterised by ongoing technological changes that bring improvements in the speed and quality of data transmission. Occasionally, however, large-scale transformations alter the industry's foundation. The most recent transformation occurred in the 1990s, when previously dominant fixed-line providers were challenged by cellular telephony that offered customers reliable access to voice and messaging services on a mobile platform. Incumbent fixed-line providers were generally slow to respond to the emergence of mobile network operators (MNOs), which resulted in periods of either decline or reengineering of the organisation and its offerings.

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