Creating a Successful Digital Marketing Strategy in Healthcare

Published: 20 Sep 2016

The Role of Digital Marketing in Today's Healthcare Environment

Digital marketing channels have started to play a significant role in the healthcare industry across the spectrum of stakeholders, from healthcare professionals to individual patients. Increasingly, digital channels are supporting and even replacing conventional marketing channels, such as face-to-face interaction with healthcare professionals. In today's world, patients are well informed and often refer to Google as their first point of reference and are increasingly coming to physicians with huge amounts of information. These power patients are interacting with the healthcare system as well as physicians in person and digitally, thereby managing their own therapy path and wellness far more proactively. Healthcare companies cannot be reactive to change and must embrace digital marketing so that it is an integral part of their future strategy.

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