Marketing Technology

Integrating Technology and Marketing Strategies to Improve Brand Visibility and Create New Revenue Streams

Published: 30 Sep 2016

Introduction: Technology Snapshot

In the world of Internet, reaching a customer is easy, but delivering personalized content on time is essential as well as challenging. Organizations around the world use the best and latest technologies to gain, engage, and retain customers. A digital platform is the most effective marketing platform that enables organizations to engage customers, optimize marketing campaigns, and create new revenue streams. These marketing technologies cover marketing automation, social media, customer relationship management (CRM), salesforce on cloud, big data, and analytics tools.

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