Fleetboard Store Launch – Daimler's One-stop Trucking Solutions for the Logistics Industry

Frost & Sullivan Outlook

Published: 12 Oct 2016

The IAA – 2016 has been a good show for commercial vehicles industry in general with many leading Original Equipment Manufacturers (OEMs) and component manufacturers revealing their efforts toward connectivity and advanced driver assistance systems (ADAS). In 2015, Daimler Trucks Group introduced the concept 'Future Truck of 2025' to the world and proclaimed a clear intention to achieve the same. With the market still coming to terms with the sheer infrastructure necessary to support autonomous driving and the connectivity required to make it possible, it is clear that connectivity would take precedence in the roadmap towards that truck. In 2016, there have been continued efforts in incorporating a good amount of ADAS in the modern day truck, not only from Daimler, but also from other OEMs and component manufacturers. With the launch of the FleetBoard Store at the IAA 2016, Daimler has an open platform telematics offering to expand its services in Mobility. What are the opportunities for Daimler and Customer in this move? Here is the analyst outlook –

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