Digitization of TV Services in India- an Analyst’s Insight

A new chapter unfolds for television in India with convergence and OTT

Published: 26 Sep 2017

By Vidya S Nath, Research Director, Frost & Sullivan

What digitization of broadcasting in India means today is very different from what it meant in 2011, when the official mandate to “digitize” TV signals was announced.

In its sixth year of analog to digital transition and penetration of 40% of the total TV households, the industry is reeling under several challenges, affected by many disruptions outside its control.

The USD7.5 billion India television 1  industry, comprising tens of thousands of local cable operators, 6 private DTH service operators, 1 state public broadcaster, and 100+ broadcast companies, realizes that seeding television households with set top boxes is hardly digitization today and cannot help them scale up their business as initially imagined. Indians are now more empowered with handheld screens than TV sets and their ‘digital’ behaviour and attitude is driven by several influences outside a TV broadcaster’s purview.

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