“Made in China” Pneumatics: Increasing the Global Competitiveness of Chinese Manufacturers

Published: 27 Sep 2017

The Asia-Pacific (APAC) region has emerged as the key engine of growth for the global manufacturing sector, which has benefitted upstream markets such as the pneumatic equipment market. Solid growth in emerging markets such as China, India, and Southeast Asia (SEA) is likely to ensure that the Asia-Pacific pneumatic equipment market will continue to grow at a pace that is thrice as fast as that of Europe. Within Asia-Pacific, China alone accounts for 50% of the total demand and is a major driver of growth in the region. The Chinese pneumatic market is highly price-sensitive, which is further exacerbated by the presence of low-cost domestic pneumatic equipment suppliers. However, ‘Made in China’ products do not have a great reputation abroad, where they are perceived to be of lower quality compared to products manufactured in Japan, Europe, and North America.

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