Telephony Joins the Ranks of a Broader Enterprise Application Portfolio

Published: 3 Oct 2006

By Krithi Rao, Industry Analyst, Enterprise Communications

Two events that I attended recently, prompted me to pen down a few thoughts on the state of the telephony market. Event one was VoiceCon Fall 2006, typically a telephony-centric trade show that ironically seemed to center around Microsoft and its announcements this time. However, it goes to show what the future of voice communication and telephony will be like – one more application running on the enterprise network and on desktops.

Event two was Cisco’s Unified Communications Event, where Cisco, popularly hailed as an infrastructure provider, spoke mostly about applications and how really PBXs, routers, switches, phones, gateways are all components used to achieve the end goal of unified communications. Telephony therefore is a component, among other enterprise applications, of unified communications.

Both events delivered strikingly similar messages about the end result of the evolution of the telephony market. However, paths to the end result differ considerably.

IP Telephony Adoption Gives a Boost to Non-PBX Markets

The recent VoiceCon show held in San Francisco confirmed the industry’s continued migration to VoIP with most telephony vendors displaying the most recent version of their IP-based solutions and messaging vendors displaying their migration-friendly hybrid solutions that can run on TDM and IP. However, what struck me was that the continued penetration of IP telephony in the enterprise seems to be the source of growth not only for the telephony market but a few other markets as well.

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