New Product Development Growth Process Toolkit - Accelerating Growth through Unbiased and Rigorous Early-Stage Product Evaluation

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Published: 22 Mar 2013

Companies looking to increase share of customer wallet, erode competitors' market share, and boost revenue must incorporate new product (and service) development into their growth strategies. It is for this reason that investment in new product development is considered such a strong predictor of a company's future value.



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