Competitive Strategy Growth Process Toolkit - Accelerating Growth through Principled and Informed Competitive Decision-Making

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Published: 21 Mar 2013

A recent study of 100 of the largest U.S. corporations across 17 sectors provided near-conclusive evidence that top-line growth is vital for survival. It found that a company whose revenue increased more slowly than GDP was five times more likely to succumb, usually through acquisition, than a company that expanded more rapidly than GDP. Furthermore, the study determined that many companies with strong revenue and growth and high shareholder returns compete in "favorable" growth environments. In short, to outperform competitors and succeed in the long term, companies must achieve top-line growth by competing in the right places, and at the right times.



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