European M-Payment Update

Western European Perspective
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Published: 7 Dec 2011

With the emergence of a lot of joint ventures among telecom operators, emergence of cross-industry joint ventures, announcements regarding release of NFC-enabled devices and many more developments have changed the competitive landscape of M-payment market in 2010. This study details on the recent market trends (September 2010 to June 2011) and derives the market drivers and restraints. The study also analyses the role of telecom ecosystem in the M-payment market. Finally it lists strategic recommendations and success factors for the market participants to obtain a sustainable position in the market.

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