Analysis of the Localisation Opportunities within South African Mobile Value-Added Content Services

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Published: 20 Jun 2012

Facing the increasing challenge of mature mobile voice services, network operators are seeking new sources of revenue to retain customers. Mobile value-added services (VAS) have been an effective tool to drive data service revenue in South Africa. Services designed with culturally relevant contents and being practical are key value propositions in the VAS market to entice the demand for data services.

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