Customer Experience Management in Asia Pacific

Share this:
Published: 22 Sep 2011

Customer Experience Management (CEM) has attracted a lot of traction and currently is the buzz word in the industry. All parties involved in the life cycle of a customer from OTT (over-the-top) participants, device manufacturers, operating system companies, and most important CSPs (Communication Service Providers) are actively taking strategic steps for an improved customer experience. CEM has become the new song of the telecommunication industry. However, is it really the new song? Frost & Sullivan believes that customer experience has gauged importance in recent years and has transitioned from “good to have” solution into “must to have” solution over the time.



Features of this research


Help Desk

Full list of offices

For more information and general enquiries, contact Frost & Sullivan near you.

North America
tel: +1.877.463.7678

Select a location near you..