How Conferencing Vendors are Remaining Relevant amid Market Pressure

Need for Complementary Services Drives Mergers and Acquisitions
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Published: 1 Apr 2015

The conferencing market is at a declining stage and is characterized by dipping price points and declining demand for stand-alone conferencing. There is a growing need for integrated solutions from the enterprise communication architecture and service standpoint. This study explores the growth opportunities available for conferencing vendors by analyzing a list of key mergers and acquisitions that took place in 2014. Further, it highlights the impact of these acquisitions on the UC product and service market in terms of customer demand, competition, and pricing.

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