Impact of Social Media on Online Shopping Behaviour in India
Over 130 million Indians are connected to the Web via fixed and mobile broadband. This research insight studies the impact of social media on online shopping among Indians based on a consumer survey. This insight discusses the apparent benefits of social media and how it can be applied by enterprises to their advantage. It also presents an overview of future online retailing trends and discusses the difference between traditional and social media marketing.
1. Impact of Social Media on Online Shopping Behaviour in India
Features of this research
- Information & Communication Technology, Industry Research, Global
- Digital Media for the Enterprise
- Digital Media, Industry Research, Global