Convergence of Video Publishers and Data-driven Approaches

Failure of Most Video Publishers and Content Owners to Effectively Engage Audiences Results in Poor ROI
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Published: 5 Feb 2016

In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of customer relationship management to video, publishers could better engage audiences and grow viewership.

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