OTT Services Yet to Achieve Service & Monetization Parity Across Traditional & Online Broadcasts

As consumers shift content consumption preferences, existing services highlight many shortcomings of the OTT ecosystem
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Published: 25 Oct 2017

Content services are most beloved when they offer delightful, consistent, cross-device OTT experiences, which are at par with conventional live linear managed experiences. While tier-1 services such as Comcast and others are coming closer to this idea in the United States, the overall problem is far from solved. Even a decade after Netflix and Hulu first began to stream content, no entity has fully figured out how to achieve service and monetization parity across traditional and online broadcasts.

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      OTT Services Struggle to Achieve Service & Monetization Parity Across Traditional & Online Broadcasts

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