Enabling Successful eCommerce for Small Midsized Businesses

Customer Expectations for Excellent Mobile and Omnichannel Service are Shaping eCommerce
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Published: 11 Aug 2015

eCommerce has become the primary customer engagement channel. Customers now invariably investigate sellers and products online before buying by visiting their web sites and checking out other customers’ experiences on social media. eCommerce has also become a popular customer sales channel. It dominates the market for buying “soft” virtualized products and services, or “X anything as service” that are deliverable online. All companies are faced with adapting to eCommerce and keeping up with rapidly changing developments. But small midsized businesses (SMBs) are particularly challenged what with their limited resources.

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