A $22 Trillion Economy Depends on It: How Big Data Powers the Retail Enterprise

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Published: 30 Jun 2015

This Stratecast report makes the case for why a truly comprehensive approach to retail analytics needs to transcend the rudimentary data points retailers have been settling for, up to now; and instead needs to support the end-to-end data requirements of retailer-as-enterprise; including executive management, store operations, store design and layout, merchandising, display, marketing, and loss prevention.

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