2016 Big Data & Analytics Vendor Directory: Customer Experience, Marketing, and Sales Analytics

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Published: 30 Sep 2016

Stratecast is currently tracking approximately 600 vendors of Big Data and analytics (BDA) solutions. Stratecast has organized vendors into 18 solution types, grouped into the five broad categories: Big Data & Analytics Core Products and Services; Business Process and Strategic Analytics; Mobile, Retail, and Location Analytics; Social and Site Analytics; and Customer Experience, Marketing, and Sales Analytics. This report focuses on the Customer Experience, Marketing, and Sales Analytics category. This category—along with Mobile, Retail, and Location Analytics; and Social and Site Analytics—is also characterized by “analyze then act” solutions: rather than simply providing analytic insights, and leaving it to enterprises to determine where best to apply them, many vendors in these three categories provide analytic insights as key components in broader customer engagement or mobile marketing solutions.

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