North American Mobile Trackers, Q4 2018

Continued Growth of Smartphones, Mobile Computing, and IoT
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Published: 1 Apr 2019

The North American mobile communications industry is defined by high-speed broadband services, continued penetration of advanced mobile devices, encouraging developments in the cellular machine-to-machine (M2M) and Internet of Things (IoT) market, and a resurgence of unlimited mobile plans. The attached tracker presents mobile communication metrics for Tier I mobile operators in the mobile communications markets in the United States and Canada. The study also supplies statistics on mobile subscribers, connected devices, equipment revenue, and service and data revenue, including the average voice and data revenue per user. Data for prepaid and postpaid subscribers, adoption of bundled plans, device subsidies, capital expenditure, minutes of usage, cost per gross addition, cash cost per user, and churn rates have also been provided (where available or where they can be estimated). Statistics on mobile subscribers, connected devices, smartphone penetration, service and data revenue (including the average voice and data revenue per user), equipment revenue, prepaid and post-paid subscribers, capital expenditures, minutes of usage, cost per gross addition, cash cost per user, churn rates (and quarterly churned users), and others have been provided. Comments on important market developments, such as network shutdowns, broadband investments and initiatives, customer acquisitions and divestments and new service initiatives have also been included.

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