Partner Growth Opportunities in the Evolving UC Market

Market Shifts Call for a Broader Skill Set and Portfolio
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Published: 17 Mar 2015

The enterprise communications market is transitioning to a blended ecosystem of services and software-centric platforms deployed on the customer premises. The range of components that can be part of the UC stack is also expanding. Channel partners must possess broader skill sets than their telephony-centric predecessors. They must recognize that they are partnering into a technology ecosystem which gives them access to supply more of the UC stack to customers and augment their skills, services and portfolios through other ecosystem members.



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