Global Telecom Consumer Market Trends

Benchmarking/Case Studies and Strategies for Growth
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Published: 18 Dec 2014

The research aims at understanding consumer market trends, benchmarking current offerings, and case studies from global perspective, however, in the context of Telekom Malaysia. The company is the leader in consumer broadband and wholesale services. The study starts from context from Telekom Malaysia and explains convergence of telco services (fixed mobile convergence), partnerships with ecosystem players and models, successful partnership examples, need and use cases of high-speed fixed broadband. The study also discusses strategies and provides examples of telecom companies’ efforts to combat declining fixed voice revenues and changes in consumers buying behaviour.

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